Das »gute« Unternehmen : : Zur Geschichte der Unternehmenskommunikation / / Stephanie Hagemann-Wilholt.
Are personal testimonies about responsible corporate practice merely a form of effective advertising? This history of this communication strategy shows a complex network of political interests.
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Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 |
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VerfasserIn: | |
Place / Publishing House: | Bielefeld : : transcript Verlag, , [2016] ©2016 |
Year of Publication: | 2016 |
Language: | German |
Series: | Histoire ;
90 |
Online Access: | |
Physical Description: | 1 online resource (528 p.) |
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