Das »gute« Unternehmen : : Zur Geschichte der Unternehmenskommunikation / / Stephanie Hagemann-Wilholt.
Are personal testimonies about responsible corporate practice merely a form of effective advertising? This history of this communication strategy shows a complex network of political interests.
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2016] ©2016 |
| Year of Publication: | 2016 |
| Language: | German |
| Series: | Histoire ;
90 |
| Online Access: | |
| Physical Description: | 1 online resource (528 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|