Adbusting : : Ein designrhetorisches Strategiehandbuch / / hrsg. von Pierre Smolarski, Andreas Beaugrand.
In recent times, advertising strategies find themselves in a new situation: the internet and so-called `social media' have revolutionized the traditional communications structures of consumer society. And they have also provoked criticism in the process - mainly through the protest phenomenon o...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 |
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| MitwirkendeR: | |
| HerausgeberIn: | |
| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2016] ©2016 |
| Year of Publication: | 2016 |
| Language: | German |
| Series: | Design ;
33 |
| Online Access: | |
| Physical Description: | 1 online resource (288 p.) |
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