Adbusting : : Ein designrhetorisches Strategiehandbuch / / hrsg. von Pierre Smolarski, Andreas Beaugrand.
In recent times, advertising strategies find themselves in a new situation: the internet and so-called `social media' have revolutionized the traditional communications structures of consumer society. And they have also provoked criticism in the process - mainly through the protest phenomenon o...
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Place / Publishing House: | Bielefeld : : transcript Verlag, , [2016] ©2016 |
Year of Publication: | 2016 |
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Adbusting : Ein designrhetorisches Strategiehandbuch / hrsg. von Pierre Smolarski, Andreas Beaugrand. Bielefeld : transcript Verlag, [2016] ©2016 1 online resource (288 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Design ; 33 Frontmatter -- Inhalt -- Einführung -- Adbusts, Kunst und Kommunikation -- Werbeparasiten und Designrhetorik -- Medien der Subversion im Wandel der Zeit -- Text -- Essen versus Fertigfraß -- Klartext sprechen, statt in die Irre zu führen -- Spam vor der Haustür -- Bild -- Manipulation des Markenzeichens -- Purer Lebensfrust -- Du willst es doch auch ... ! -- Skatende Politiker -- Intermedial -- Aus der Krise hilft nur Grün -- Sag' was! -- Enttarnte Burger -- Erweiterungen -- Operation Cornflakes -- Pappkameraden, Pathos und »deine Mudda«! -- Dank -- Biografisches -- Impressum restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star In recent times, advertising strategies find themselves in a new situation: the internet and so-called `social media' have revolutionized the traditional communications structures of consumer society. And they have also provoked criticism in the process - mainly through the protest phenomenon of adbusting. This volume investigates this, by developing and theoretically exploring specific practical adbusting strategies. With the methodology of classical rhetoric, fragments can be detected within advertising messages which can be recoded and utilized for their subversive potential - an approach which allows advertisers and adbusters to use the rhetoric of design to find their own strategy. Werbestrategien befinden sich in der letzten Zeit in einer neuen Dimension: Das Internet und die sogenannten »sozialen Medien« haben die traditionellen Kommunikationsstrukturen der Konsumgesellschaft revolutioniert. Und ebenso die Kritik daran provoziert - wesentlich durch das Protestphänomen des Adbustings.Der Band geht dem nach, indem aus der Praxis heraus konkrete Adbusting-Strategien entwickelt und theoretisch erschlossen werden. Mit der Methode der klassischen Rhetorik können Bruchstellen innerhalb von Werbebotschaften aufgespürt, neu codiert und als subversives Potenzial genutzt werden - eine Vorgehensweise, die es Werbetreibenden und Adbuster_innen erlaubt, Designrhetorik zur eigenen Strategiefindung zu nutzen. Issued also in print. Mode of access: Internet via World Wide Web. In German. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Adbust. Adbusters. Design. Guerilla-Marketing. Kunst. Kunstgeschichte. Stadt. Street Art. Werbestrategien. Werbung. DESIGN / History & Criticism. bisacsh Advertising Strategies. Advertising. Art History. Art. City. Guerilla Marketing. Apel, Michael, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Beaugrand, Andreas, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Beaugrand, Andreas, editor. edt http://id.loc.gov/vocabulary/relators/edt Schülting, Insa, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Smolarski, Pierre, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Smolarski, Pierre, editor. edt http://id.loc.gov/vocabulary/relators/edt Smolarski, René, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 9783110701005 Title is part of eBook package: De Gruyter EBOOK PACKAGE Architecture and Design 2016 9783110482812 ZDB-23-DAD Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2016 9783110485103 ZDB-23-DGG Title is part of eBook package: De Gruyter PP Plus eBook-Package 2016 9783110701012 Title is part of eBook package: De Gruyter transcript Complete eBook Package 2014-2016 9783110489842 ZDB-23-TGP print 9783837634471 https://doi.org/10.1515/9783839434475?locatt=mode:legacy https://www.degruyter.com/isbn/9783839434475 Cover https://www.degruyter.com/document/cover/isbn/9783839434475/original |
language |
German |
format |
eBook |
author2 |
Apel, Michael, Apel, Michael, Beaugrand, Andreas, Beaugrand, Andreas, Beaugrand, Andreas, Beaugrand, Andreas, Schülting, Insa, Schülting, Insa, Smolarski, Pierre, Smolarski, Pierre, Smolarski, Pierre, Smolarski, Pierre, Smolarski, René, Smolarski, René, |
author_facet |
Apel, Michael, Apel, Michael, Beaugrand, Andreas, Beaugrand, Andreas, Beaugrand, Andreas, Beaugrand, Andreas, Schülting, Insa, Schülting, Insa, Smolarski, Pierre, Smolarski, Pierre, Smolarski, Pierre, Smolarski, Pierre, Smolarski, René, Smolarski, René, |
author2_variant |
m a ma m a ma a b ab a b ab a b ab a b ab i s is i s is p s ps p s ps p s ps p s ps r s rs r s rs |
author2_role |
MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR HerausgeberIn HerausgeberIn MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR HerausgeberIn HerausgeberIn MitwirkendeR MitwirkendeR |
author_sort |
Apel, Michael, |
title |
Adbusting : Ein designrhetorisches Strategiehandbuch / |
spellingShingle |
Adbusting : Ein designrhetorisches Strategiehandbuch / Design ; Frontmatter -- Inhalt -- Einführung -- Adbusts, Kunst und Kommunikation -- Werbeparasiten und Designrhetorik -- Medien der Subversion im Wandel der Zeit -- Text -- Essen versus Fertigfraß -- Klartext sprechen, statt in die Irre zu führen -- Spam vor der Haustür -- Bild -- Manipulation des Markenzeichens -- Purer Lebensfrust -- Du willst es doch auch ... ! -- Skatende Politiker -- Intermedial -- Aus der Krise hilft nur Grün -- Sag' was! -- Enttarnte Burger -- Erweiterungen -- Operation Cornflakes -- Pappkameraden, Pathos und »deine Mudda«! -- Dank -- Biografisches -- Impressum |
title_sub |
Ein designrhetorisches Strategiehandbuch / |
title_full |
Adbusting : Ein designrhetorisches Strategiehandbuch / hrsg. von Pierre Smolarski, Andreas Beaugrand. |
title_fullStr |
Adbusting : Ein designrhetorisches Strategiehandbuch / hrsg. von Pierre Smolarski, Andreas Beaugrand. |
title_full_unstemmed |
Adbusting : Ein designrhetorisches Strategiehandbuch / hrsg. von Pierre Smolarski, Andreas Beaugrand. |
title_auth |
Adbusting : Ein designrhetorisches Strategiehandbuch / |
title_alt |
Frontmatter -- Inhalt -- Einführung -- Adbusts, Kunst und Kommunikation -- Werbeparasiten und Designrhetorik -- Medien der Subversion im Wandel der Zeit -- Text -- Essen versus Fertigfraß -- Klartext sprechen, statt in die Irre zu führen -- Spam vor der Haustür -- Bild -- Manipulation des Markenzeichens -- Purer Lebensfrust -- Du willst es doch auch ... ! -- Skatende Politiker -- Intermedial -- Aus der Krise hilft nur Grün -- Sag' was! -- Enttarnte Burger -- Erweiterungen -- Operation Cornflakes -- Pappkameraden, Pathos und »deine Mudda«! -- Dank -- Biografisches -- Impressum |
title_new |
Adbusting : |
title_sort |
adbusting : ein designrhetorisches strategiehandbuch / |
series |
Design ; |
series2 |
Design ; |
publisher |
transcript Verlag, |
publishDate |
2016 |
physical |
1 online resource (288 p.) Issued also in print. |
contents |
Frontmatter -- Inhalt -- Einführung -- Adbusts, Kunst und Kommunikation -- Werbeparasiten und Designrhetorik -- Medien der Subversion im Wandel der Zeit -- Text -- Essen versus Fertigfraß -- Klartext sprechen, statt in die Irre zu führen -- Spam vor der Haustür -- Bild -- Manipulation des Markenzeichens -- Purer Lebensfrust -- Du willst es doch auch ... ! -- Skatende Politiker -- Intermedial -- Aus der Krise hilft nur Grün -- Sag' was! -- Enttarnte Burger -- Erweiterungen -- Operation Cornflakes -- Pappkameraden, Pathos und »deine Mudda«! -- Dank -- Biografisches -- Impressum |
isbn |
9783839434475 9783110701005 9783110482812 9783110485103 9783110701012 9783110489842 9783837634471 |
url |
https://doi.org/10.1515/9783839434475?locatt=mode:legacy https://www.degruyter.com/isbn/9783839434475 https://www.degruyter.com/document/cover/isbn/9783839434475/original |
illustrated |
Not Illustrated |
doi_str_mv |
10.1515/9783839434475?locatt=mode:legacy |
oclc_num |
979596217 |
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status_str |
n |
ids_txt_mv |
(DE-B1597)466346 (OCoLC)979596217 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 Title is part of eBook package: De Gruyter EBOOK PACKAGE Architecture and Design 2016 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2016 Title is part of eBook package: De Gruyter PP Plus eBook-Package 2016 Title is part of eBook package: De Gruyter transcript Complete eBook Package 2014-2016 |
is_hierarchy_title |
Adbusting : Ein designrhetorisches Strategiehandbuch / |
container_title |
Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 |
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