Adbusting : : Ein designrhetorisches Strategiehandbuch / / hrsg. von Pierre Smolarski, Andreas Beaugrand.
In recent times, advertising strategies find themselves in a new situation: the internet and so-called `social media' have revolutionized the traditional communications structures of consumer society. And they have also provoked criticism in the process - mainly through the protest phenomenon o...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 |
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| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2016] ©2016 |
| Year of Publication: | 2016 |
| Language: | German |
| Series: | Design ;
33 |
| Online Access: | |
| Physical Description: | 1 online resource (288 p.) |
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| 245 | 0 | 0 | |a Adbusting : |b Ein designrhetorisches Strategiehandbuch / |c hrsg. von Pierre Smolarski, Andreas Beaugrand. |
| 264 | 1 | |a Bielefeld : |b transcript Verlag, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (288 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Design ; |v 33 | |
| 505 | 0 | 0 | |t Frontmatter -- |t Inhalt -- |t Einführung -- |t Adbusts, Kunst und Kommunikation -- |t Werbeparasiten und Designrhetorik -- |t Medien der Subversion im Wandel der Zeit -- |t Text -- |t Essen versus Fertigfraß -- |t Klartext sprechen, statt in die Irre zu führen -- |t Spam vor der Haustür -- |t Bild -- |t Manipulation des Markenzeichens -- |t Purer Lebensfrust -- |t Du willst es doch auch ... ! -- |t Skatende Politiker -- |t Intermedial -- |t Aus der Krise hilft nur Grün -- |t Sag' was! -- |t Enttarnte Burger -- |t Erweiterungen -- |t Operation Cornflakes -- |t Pappkameraden, Pathos und »deine Mudda«! -- |t Dank -- |t Biografisches -- |t Impressum |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a In recent times, advertising strategies find themselves in a new situation: the internet and so-called `social media' have revolutionized the traditional communications structures of consumer society. And they have also provoked criticism in the process - mainly through the protest phenomenon of adbusting. This volume investigates this, by developing and theoretically exploring specific practical adbusting strategies. With the methodology of classical rhetoric, fragments can be detected within advertising messages which can be recoded and utilized for their subversive potential - an approach which allows advertisers and adbusters to use the rhetoric of design to find their own strategy. | ||
| 520 | |a Werbestrategien befinden sich in der letzten Zeit in einer neuen Dimension: Das Internet und die sogenannten »sozialen Medien« haben die traditionellen Kommunikationsstrukturen der Konsumgesellschaft revolutioniert. Und ebenso die Kritik daran provoziert - wesentlich durch das Protestphänomen des Adbustings.Der Band geht dem nach, indem aus der Praxis heraus konkrete Adbusting-Strategien entwickelt und theoretisch erschlossen werden. Mit der Methode der klassischen Rhetorik können Bruchstellen innerhalb von Werbebotschaften aufgespürt, neu codiert und als subversives Potenzial genutzt werden - eine Vorgehensweise, die es Werbetreibenden und Adbuster_innen erlaubt, Designrhetorik zur eigenen Strategiefindung zu nutzen. | ||
| 530 | |a Issued also in print. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) | |
| 650 | 4 | |a Adbust. | |
| 650 | 4 | |a Adbusters. | |
| 650 | 4 | |a Design. | |
| 650 | 4 | |a Guerilla-Marketing. | |
| 650 | 4 | |a Kunst. | |
| 650 | 4 | |a Kunstgeschichte. | |
| 650 | 4 | |a Stadt. | |
| 650 | 4 | |a Street Art. | |
| 650 | 4 | |a Werbestrategien. | |
| 650 | 4 | |a Werbung. | |
| 650 | 7 | |a DESIGN / History & Criticism. |2 bisacsh | |
| 653 | |a Adbust. | ||
| 653 | |a Adbusters. | ||
| 653 | |a Advertising Strategies. | ||
| 653 | |a Advertising. | ||
| 653 | |a Art History. | ||
| 653 | |a Art. | ||
| 653 | |a City. | ||
| 653 | |a Design. | ||
| 653 | |a Guerilla Marketing. | ||
| 653 | |a Street Art. | ||
| 700 | 1 | |a Apel, Michael, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Beaugrand, Andreas, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Beaugrand, Andreas, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Schülting, Insa, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Smolarski, Pierre, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Smolarski, Pierre, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Smolarski, René, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
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| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Complete eBook Package 2014-2016 |z 9783110489842 |o ZDB-23-TGP |
| 776 | 0 | |c print |z 9783837634471 | |
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