International Marketing Management : : Strategies, Concepts and Cases in Europe / / Mario Glowik, Slawomir Smyczek.
In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market env...
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| Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Business and Economics 2000-2014 (EN) |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : Oldenbourg Wissenschaftsverlag, , [2012] ©2011 |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (325 p.) |
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