A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White.
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| Superior document: | The short course in international trade series |
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| Year of Publication: | 2009 |
| Edition: | 3rd ed. |
| Language: | English |
| Series: | Short course in international trade series.
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| Online Access: | |
| Physical Description: | ix, 177 p. |
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| Other title: | International marketing blunders Mistakes made by companies that should have known better |
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| Bibliography: | Includes bibliographical references (p. 181-182). Includes web resources. |
| ISBN: | 9781607800088 9781607800804 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Michael White. |