A short course in international marketing blunders : mistakes made by companies that should have known better /

A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White.

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Superior document:The short course in international trade series
:
ProQuest (Firm)
White, Michael, 1951-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2009
Edition:3rd ed.
Language:English
Series:Short course in international trade series.
Online Access:
Physical Description:ix, 177 p.
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record_format marc
spelling White, Michael, 1951-
A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
International marketing blunders
Mistakes made by companies that should have known better
3rd ed.
Petaluma, CA : World Trade Press, c2009.
ix, 177 p.
The short course in international trade series
Includes bibliographical references (p. 181-182).
Includes web resources.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business failures.
Export marketing.
International business enterprises Management.
Electronic books.
ProQuest (Firm)
Short course in international trade series.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=439437 Click to View
language English
format Electronic
eBook
author White, Michael, 1951-
spellingShingle White, Michael, 1951-
A short course in international marketing blunders mistakes made by companies that should have known better /
The short course in international trade series
author_facet White, Michael, 1951-
ProQuest (Firm)
ProQuest (Firm)
author_variant m w mw
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort White, Michael, 1951-
title A short course in international marketing blunders mistakes made by companies that should have known better /
title_sub mistakes made by companies that should have known better /
title_full A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
title_fullStr A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
title_full_unstemmed A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
title_auth A short course in international marketing blunders mistakes made by companies that should have known better /
title_alt International marketing blunders
Mistakes made by companies that should have known better
title_new A short course in international marketing blunders
title_sort a short course in international marketing blunders mistakes made by companies that should have known better /
series The short course in international trade series
series2 The short course in international trade series
publisher World Trade Press,
publishDate 2009
physical ix, 177 p.
edition 3rd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1416
callnumber-sort HF 41416 W48 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=439437
illustrated Not Illustrated
oclc_num 609840446
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