A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White.
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| Superior document: | The short course in international trade series |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Edition: | 3rd ed. |
| Language: | English |
| Series: | Short course in international trade series.
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| Online Access: | |
| Physical Description: | ix, 177 p. |
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| 001 | 500439437 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 091019s2009 cau sb 000 0 eng d | ||
| 020 | |z 9781607800088 | ||
| 020 | |z 9781607800804 | ||
| 035 | |a (MiAaPQ)500439437 | ||
| 035 | |a (Au-PeEL)EBL439437 | ||
| 035 | |a (CaPaEBR)ebr10305901 | ||
| 035 | |a (OCoLC)609840446 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF1416 |b .W48 2009 | |
| 100 | 1 | |a White, Michael, |d 1951- | |
| 245 | 1 | 2 | |a A short course in international marketing blunders |h [electronic resource] : |b mistakes made by companies that should have known better / |c Michael White. |
| 246 | 3 | 0 | |a International marketing blunders |
| 246 | 3 | 0 | |a Mistakes made by companies that should have known better |
| 250 | |a 3rd ed. | ||
| 260 | |a Petaluma, CA : |b World Trade Press, |c c2009. | ||
| 300 | |a ix, 177 p. | ||
| 490 | 1 | |a The short course in international trade series | |
| 504 | |a Includes bibliographical references (p. 181-182). | ||
| 504 | |a Includes web resources. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Business failures. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Short course in international trade series. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=439437 |z Click to View |