Market Entry Strategies : : Internationalization Theories, Concepts and Cases / / Mario Glowik.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...
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Superior document: | Title is part of eBook package: De Gruyter DG Ebook Package English 2020 |
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Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2020] ©2020 |
Year of Publication: | 2020 |
Edition: | 3rd completely revised and updated Edition |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (VIII, 171 p.) |
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Other title: | Frontmatter -- Introduction -- Contents -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- 4. Case Studies -- Index |
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Summary: | This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments. |
Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9783110653113 9783110696288 9783110704709 9783110696271 9783110659061 9783110704792 9783110704716 9783110704518 9783110704624 |
DOI: | 10.1515/9783110653113 |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | Mario Glowik. |