Market Entry Strategies : : Internationalization Theories, Concepts and Cases /

Market Entry Strategies : : Internationalization Theories, Concepts and Cases / / Mario Glowik.

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...

Full description

Saved in:
Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Ebook Package English 2020
VerfasserIn:
Glowik, Mario,
Place / Publishing House:München ;, Wien : : De Gruyter Oldenbourg, , [2020]
©2020
Year of Publication:2020
Edition:3rd completely revised and updated Edition
Language:English
Online Access:
Physical Description:1 online resource (VIII, 171 p.)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 9783110653113
ctrlnum (DE-B1597)518020
(OCoLC)1198930142
collection bib_alma
record_format marc
spelling Glowik, Mario, author. aut http://id.loc.gov/vocabulary/relators/aut
Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik.
3rd completely revised and updated Edition
München ; Wien : De Gruyter Oldenbourg, [2020]
©2020
1 online resource (VIII, 171 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Frontmatter -- Introduction -- Contents -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- 4. Case Studies -- Index
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
BUSINESS & ECONOMICS / Management. bisacsh
EPRG Model.
Location Theories.
Market Entry Strategies.
Product Life-Cycle Theory.
Uppsala Model of Internationalization.
Title is part of eBook package: De Gruyter DG Ebook Package English 2020 9783110696288
Title is part of eBook package: De Gruyter DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2020 9783110704709 ZDB-23-OLW
Title is part of eBook package: De Gruyter DG Plus DeG Package 2020 Part 1 9783110696271
Title is part of eBook package: De Gruyter De Gruyter English eBooks 2020 - UC 9783110659061
Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2020 English 9783110704792
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 English 9783110704716
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 9783110704518 ZDB-23-DGG
Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2020 9783110704624 ZDB-23-DBV
EPUB 9783110653137
print 9783110650679
https://doi.org/10.1515/9783110653113
https://www.degruyter.com/isbn/9783110653113
Cover https://www.degruyter.com/cover/covers/9783110653113.jpg
language English
format eBook
author Glowik, Mario,
Glowik, Mario,
spellingShingle Glowik, Mario,
Glowik, Mario,
Market Entry Strategies : Internationalization Theories, Concepts and Cases /
Frontmatter --
Introduction --
Contents --
1. How to Combine Theory and Business Practice? --
2. Internationalization Theories --
3. Market Entry Strategies --
4. Case Studies --
Index
author_facet Glowik, Mario,
Glowik, Mario,
author_variant m g mg
m g mg
author_role VerfasserIn
VerfasserIn
author_sort Glowik, Mario,
title Market Entry Strategies : Internationalization Theories, Concepts and Cases /
title_sub Internationalization Theories, Concepts and Cases /
title_full Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik.
title_fullStr Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik.
title_full_unstemmed Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik.
title_auth Market Entry Strategies : Internationalization Theories, Concepts and Cases /
title_alt Frontmatter --
Introduction --
Contents --
1. How to Combine Theory and Business Practice? --
2. Internationalization Theories --
3. Market Entry Strategies --
4. Case Studies --
Index
title_new Market Entry Strategies :
title_sort market entry strategies : internationalization theories, concepts and cases /
publisher De Gruyter Oldenbourg,
publishDate 2020
physical 1 online resource (VIII, 171 p.)
edition 3rd completely revised and updated Edition
contents Frontmatter --
Introduction --
Contents --
1. How to Combine Theory and Business Practice? --
2. Internationalization Theories --
3. Market Entry Strategies --
4. Case Studies --
Index
isbn 9783110653113
9783110696288
9783110704709
9783110696271
9783110659061
9783110704792
9783110704716
9783110704518
9783110704624
9783110653137
9783110650679
url https://doi.org/10.1515/9783110653113
https://www.degruyter.com/isbn/9783110653113
https://www.degruyter.com/cover/covers/9783110653113.jpg
illustrated Not Illustrated
doi_str_mv 10.1515/9783110653113
oclc_num 1198930142
work_keys_str_mv AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcases
status_str n
ids_txt_mv (DE-B1597)518020
(OCoLC)1198930142
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter DG Ebook Package English 2020
Title is part of eBook package: De Gruyter DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2020
Title is part of eBook package: De Gruyter DG Plus DeG Package 2020 Part 1
Title is part of eBook package: De Gruyter De Gruyter English eBooks 2020 - UC
Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2020 English
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 English
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020
Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2020
is_hierarchy_title Market Entry Strategies : Internationalization Theories, Concepts and Cases /
container_title Title is part of eBook package: De Gruyter DG Ebook Package English 2020
_version_ 1806144504860770304
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04740nam a22009015i 4500</leader><controlfield tag="001">9783110653113</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20210830012106.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">210830t20202020gw fo d z eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110653113</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9783110653113</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)518020</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1198930142</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Glowik, Mario, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Market Entry Strategies :</subfield><subfield code="b">Internationalization Theories, Concepts and Cases /</subfield><subfield code="c">Mario Glowik.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd completely revised and updated Edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München ;</subfield><subfield code="a">Wien : </subfield><subfield code="b">De Gruyter Oldenbourg, </subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (VIII, 171 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Introduction -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">1. How to Combine Theory and Business Practice? -- </subfield><subfield code="t">2. Internationalization Theories -- </subfield><subfield code="t">3. Market Entry Strategies -- </subfield><subfield code="t">4. Case Studies -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS &amp; ECONOMICS / Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">EPRG Model.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Location Theories.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Market Entry Strategies.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Product Life-Cycle Theory.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Uppsala Model of Internationalization.</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">DG Ebook Package English 2020</subfield><subfield code="z">9783110696288</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2020</subfield><subfield code="z">9783110704709</subfield><subfield code="o">ZDB-23-OLW</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">DG Plus DeG Package 2020 Part 1</subfield><subfield code="z">9783110696271</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">De Gruyter English eBooks 2020 - UC</subfield><subfield code="z">9783110659061</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE Business and Economics 2020 English</subfield><subfield code="z">9783110704792</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE COMPLETE 2020 English</subfield><subfield code="z">9783110704716</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE COMPLETE 2020</subfield><subfield code="z">9783110704518</subfield><subfield code="o">ZDB-23-DGG</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE Economics 2020</subfield><subfield code="z">9783110704624</subfield><subfield code="o">ZDB-23-DBV</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">EPUB</subfield><subfield code="z">9783110653137</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">print</subfield><subfield code="z">9783110650679</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9783110653113</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9783110653113</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/cover/covers/9783110653113.jpg</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-065906-1 De Gruyter English eBooks 2020 - UC</subfield><subfield code="b">2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-069627-1 DG Plus DeG Package 2020 Part 1</subfield><subfield code="b">2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-069628-8 DG Ebook Package English 2020</subfield><subfield code="b">2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-070471-6 EBOOK PACKAGE COMPLETE 2020 English</subfield><subfield code="b">2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-070479-2 EBOOK PACKAGE Business and Economics 2020 English</subfield><subfield code="b">2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_LAEC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_DGALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_LAEC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESTMALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_STMALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA12STME</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA18STMEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DBV</subfield><subfield code="b">2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield><subfield code="b">2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-OLW</subfield><subfield code="b">2020</subfield></datafield></record></collection>

Similar Items