Market Entry Strategies : : Internationalization Theories, Concepts and Cases / / Mario Glowik.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...
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Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2020] ©2020 |
Year of Publication: | 2020 |
Edition: | 3rd completely revised and updated Edition |
Language: | English |
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Physical Description: | 1 online resource (VIII, 171 p.) |
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Glowik, Mario, author. aut http://id.loc.gov/vocabulary/relators/aut Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik. 3rd completely revised and updated Edition München ; Wien : De Gruyter Oldenbourg, [2020] ©2020 1 online resource (VIII, 171 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Introduction -- Contents -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- 4. Case Studies -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) BUSINESS & ECONOMICS / Management. bisacsh EPRG Model. Location Theories. Market Entry Strategies. Product Life-Cycle Theory. Uppsala Model of Internationalization. Title is part of eBook package: De Gruyter DG Ebook Package English 2020 9783110696288 Title is part of eBook package: De Gruyter DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2020 9783110704709 ZDB-23-OLW Title is part of eBook package: De Gruyter DG Plus DeG Package 2020 Part 1 9783110696271 Title is part of eBook package: De Gruyter De Gruyter English eBooks 2020 - UC 9783110659061 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2020 English 9783110704792 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 English 9783110704716 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 9783110704518 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2020 9783110704624 ZDB-23-DBV EPUB 9783110653137 print 9783110650679 https://doi.org/10.1515/9783110653113 https://www.degruyter.com/isbn/9783110653113 Cover https://www.degruyter.com/cover/covers/9783110653113.jpg |
language |
English |
format |
eBook |
author |
Glowik, Mario, Glowik, Mario, |
spellingShingle |
Glowik, Mario, Glowik, Mario, Market Entry Strategies : Internationalization Theories, Concepts and Cases / Frontmatter -- Introduction -- Contents -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- 4. Case Studies -- Index |
author_facet |
Glowik, Mario, Glowik, Mario, |
author_variant |
m g mg m g mg |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Glowik, Mario, |
title |
Market Entry Strategies : Internationalization Theories, Concepts and Cases / |
title_sub |
Internationalization Theories, Concepts and Cases / |
title_full |
Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik. |
title_fullStr |
Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik. |
title_full_unstemmed |
Market Entry Strategies : Internationalization Theories, Concepts and Cases / Mario Glowik. |
title_auth |
Market Entry Strategies : Internationalization Theories, Concepts and Cases / |
title_alt |
Frontmatter -- Introduction -- Contents -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- 4. Case Studies -- Index |
title_new |
Market Entry Strategies : |
title_sort |
market entry strategies : internationalization theories, concepts and cases / |
publisher |
De Gruyter Oldenbourg, |
publishDate |
2020 |
physical |
1 online resource (VIII, 171 p.) |
edition |
3rd completely revised and updated Edition |
contents |
Frontmatter -- Introduction -- Contents -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- 4. Case Studies -- Index |
isbn |
9783110653113 9783110696288 9783110704709 9783110696271 9783110659061 9783110704792 9783110704716 9783110704518 9783110704624 9783110653137 9783110650679 |
url |
https://doi.org/10.1515/9783110653113 https://www.degruyter.com/isbn/9783110653113 https://www.degruyter.com/cover/covers/9783110653113.jpg |
illustrated |
Not Illustrated |
doi_str_mv |
10.1515/9783110653113 |
oclc_num |
1198930142 |
work_keys_str_mv |
AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcases |
status_str |
n |
ids_txt_mv |
(DE-B1597)518020 (OCoLC)1198930142 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Ebook Package English 2020 Title is part of eBook package: De Gruyter DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2020 Title is part of eBook package: De Gruyter DG Plus DeG Package 2020 Part 1 Title is part of eBook package: De Gruyter De Gruyter English eBooks 2020 - UC Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2020 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2020 |
is_hierarchy_title |
Market Entry Strategies : Internationalization Theories, Concepts and Cases / |
container_title |
Title is part of eBook package: De Gruyter DG Ebook Package English 2020 |
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1806144504860770304 |
fullrecord |
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