Market Entry Strategies : : Internationalization Theories, Concepts and Cases / / Mario Glowik.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...
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Superior document: | Title is part of eBook package: De Gruyter DG Ebook Package English 2020 |
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Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2020] ©2020 |
Year of Publication: | 2020 |
Edition: | 3rd completely revised and updated Edition |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (VIII, 171 p.) |
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