Market Entry Strategies : : Internationalization Theories, Concepts and Cases / / Mario Glowik.

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve...

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Superior document:Title is part of eBook package: De Gruyter DG Ebook Package English 2020
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Place / Publishing House:München ;, Wien : : De Gruyter Oldenbourg, , [2020]
©2020
Year of Publication:2020
Edition:3rd completely revised and updated Edition
Language:English
Online Access:
Physical Description:1 online resource (VIII, 171 p.)
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245 1 0 |a Market Entry Strategies :  |b Internationalization Theories, Concepts and Cases /  |c Mario Glowik. 
250 |a 3rd completely revised and updated Edition 
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264 4 |c ©2020 
300 |a 1 online resource (VIII, 171 p.) 
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505 0 0 |t Frontmatter --   |t Introduction --   |t Contents --   |t 1. How to Combine Theory and Business Practice? --   |t 2. Internationalization Theories --   |t 3. Market Entry Strategies --   |t 4. Case Studies --   |t Index 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) 
650 7 |a BUSINESS & ECONOMICS / Management.  |2 bisacsh 
653 |a EPRG Model. 
653 |a Location Theories. 
653 |a Market Entry Strategies. 
653 |a Product Life-Cycle Theory. 
653 |a Uppsala Model of Internationalization. 
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