International marketing : strategy and management / / Colin Gilligan and Martin Hird.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2013
Language:English
Series:Routledge library editions : international business ; v. 17
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Physical Description:310 p. :; ill.
Notes:First published in 1986 by Croom Helm.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:9780415641135
9780203077771 (electronic bk.)
Hierarchical level:Monograph
Statement of Responsibility: Colin Gilligan and Martin Hird.