International marketing : strategy and management /

International marketing : strategy and management / / Colin Gilligan and Martin Hird.

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ProQuest (Firm)
Gilligan, Colin.
TeilnehmendeR:
Hird, Martin.
ProQuest (Firm)
Year of Publication:2013
Language:English
Series:Routledge library editions : international business ; v. 17
Online Access:
Physical Description:310 p. :; ill.
Notes:First published in 1986 by Croom Helm.
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(OCoLC)823719076
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record_format marc
spelling Gilligan, Colin.
International marketing [electronic resource] : strategy and management / Colin Gilligan and Martin Hird.
Oxon [England] : Routledge, 2013.
310 p. : ill.
Routledge library editions : international business ; v. 17
First published in 1986 by Croom Helm.
Includes bibliographical references and index.
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing.
Export marketing Case studies.
Electronic books.
Hird, Martin.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1108538 Click to View
language English
format Electronic
eBook
author Gilligan, Colin.
spellingShingle Gilligan, Colin.
International marketing strategy and management /
Routledge library editions : international business ;
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
author_facet Gilligan, Colin.
Hird, Martin.
ProQuest (Firm)
ProQuest (Firm)
author_variant c g cg
author2 Hird, Martin.
ProQuest (Firm)
author2_variant m h mh
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Gilligan, Colin.
title International marketing strategy and management /
title_sub strategy and management /
title_full International marketing [electronic resource] : strategy and management / Colin Gilligan and Martin Hird.
title_fullStr International marketing [electronic resource] : strategy and management / Colin Gilligan and Martin Hird.
title_full_unstemmed International marketing [electronic resource] : strategy and management / Colin Gilligan and Martin Hird.
title_auth International marketing strategy and management /
title_new International marketing
title_sort international marketing strategy and management /
series Routledge library editions : international business ;
series2 Routledge library editions : international business ;
publisher Routledge,
publishDate 2013
physical 310 p. : ill.
contents pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
isbn 9780203077771 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1416
callnumber-sort HF 41416 G55 42013
genre Electronic books.
genre_facet Case studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1108538
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.84
dewey-sort 3658.84
dewey-raw 658.84
dewey-search 658.84
oclc_num 823719076
work_keys_str_mv AT gilligancolin internationalmarketingstrategyandmanagement
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is_hierarchy_title International marketing strategy and management /
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