The CMO of People : : Manage Employees Like Customers / / Peter Navin, David Creelman.

The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including i...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1
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Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2021]
©2022
Year of Publication:2021
Language:English
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Physical Description:1 online resource (XXII, 259 p.)
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