The CMO of People : : Manage Employees Like Customers / / Peter Navin, David Creelman.
The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including i...
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2021] ©2022 |
Year of Publication: | 2021 |
Language: | English |
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Physical Description: | 1 online resource (XXII, 259 p.) |
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Navin, Peter, author. aut http://id.loc.gov/vocabulary/relators/aut The CMO of People : Manage Employees Like Customers / Peter Navin, David Creelman. Berlin ; Boston : De Gruyter, [2021] ©2022 1 online resource (XXII, 259 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Acknowledgments -- Foreword -- Contents -- Preface -- Chapter 1 What Is a “CMO of People”? -- Chapter 2 Impacting the Business as a CMO of People -- Chapter 3 How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4 New Points of Leverage -- Chapter 5 Why Analytics Comes First -- Chapter 6 Case Study on a Mosaic of Measures -- Chapter 7 How We Handled HR Technology and Processes -- Chapter 8 Unconventional HR Leaders and the Role of the CEO -- Chapter 9 How to Build an Unconventional HR Team -- Chapter 10 Contrasting Models for the Future of HR -- Chapter 11 Conclusions -- Appendix A -- Appendix B -- List of Figures -- Index -- About the Authors restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including industry leaders’ insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO of People as a business focused people function that utilizes the proven tools of the marketing function and creates a predictable and immersive employee experience that drives productivity and performance. If the human resources function in your talent-centric organization is not bringing the excitement and business impact it should, you need a new mental model that approaches getting the best from people with the same mindset marketing uses to get the best results with customers. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR, the CMO of People, can curate an experience to get the best lifetime value from employees. This unique book discusses: What it takes to change the character and intensity of an organization How to run HR so that it has impact Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) Employee motivation. Personnel management. BUSINESS & ECONOMICS / Human Resources & Personnel Management. bisacsh CHRO. Employee Experience. Employment Brand. Human Resources. Leadership. People Analytics. Creelman, David, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 9783110766820 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2021 English 9783110754049 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English 9783110754001 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 9783110753776 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2021 9783110753820 ZDB-23-DBV EPUB 9783110753110 print 9783110752960 https://doi.org/10.1515/9783110753035 https://www.degruyter.com/isbn/9783110753035 Cover https://www.degruyter.com/document/cover/isbn/9783110753035/original |
language |
English |
format |
eBook |
author |
Navin, Peter, Navin, Peter, Creelman, David, |
spellingShingle |
Navin, Peter, Navin, Peter, Creelman, David, The CMO of People : Manage Employees Like Customers / Frontmatter -- Acknowledgments -- Foreword -- Contents -- Preface -- Chapter 1 What Is a “CMO of People”? -- Chapter 2 Impacting the Business as a CMO of People -- Chapter 3 How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4 New Points of Leverage -- Chapter 5 Why Analytics Comes First -- Chapter 6 Case Study on a Mosaic of Measures -- Chapter 7 How We Handled HR Technology and Processes -- Chapter 8 Unconventional HR Leaders and the Role of the CEO -- Chapter 9 How to Build an Unconventional HR Team -- Chapter 10 Contrasting Models for the Future of HR -- Chapter 11 Conclusions -- Appendix A -- Appendix B -- List of Figures -- Index -- About the Authors |
author_facet |
Navin, Peter, Navin, Peter, Creelman, David, Creelman, David, Creelman, David, |
author_variant |
p n pn p n pn d c dc |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Creelman, David, Creelman, David, |
author2_variant |
d c dc |
author2_role |
VerfasserIn VerfasserIn |
author_sort |
Navin, Peter, |
title |
The CMO of People : Manage Employees Like Customers / |
title_sub |
Manage Employees Like Customers / |
title_full |
The CMO of People : Manage Employees Like Customers / Peter Navin, David Creelman. |
title_fullStr |
The CMO of People : Manage Employees Like Customers / Peter Navin, David Creelman. |
title_full_unstemmed |
The CMO of People : Manage Employees Like Customers / Peter Navin, David Creelman. |
title_auth |
The CMO of People : Manage Employees Like Customers / |
title_alt |
Frontmatter -- Acknowledgments -- Foreword -- Contents -- Preface -- Chapter 1 What Is a “CMO of People”? -- Chapter 2 Impacting the Business as a CMO of People -- Chapter 3 How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4 New Points of Leverage -- Chapter 5 Why Analytics Comes First -- Chapter 6 Case Study on a Mosaic of Measures -- Chapter 7 How We Handled HR Technology and Processes -- Chapter 8 Unconventional HR Leaders and the Role of the CEO -- Chapter 9 How to Build an Unconventional HR Team -- Chapter 10 Contrasting Models for the Future of HR -- Chapter 11 Conclusions -- Appendix A -- Appendix B -- List of Figures -- Index -- About the Authors |
title_new |
The CMO of People : |
title_sort |
the cmo of people : manage employees like customers / |
publisher |
De Gruyter, |
publishDate |
2021 |
physical |
1 online resource (XXII, 259 p.) Issued also in print. |
contents |
Frontmatter -- Acknowledgments -- Foreword -- Contents -- Preface -- Chapter 1 What Is a “CMO of People”? -- Chapter 2 Impacting the Business as a CMO of People -- Chapter 3 How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4 New Points of Leverage -- Chapter 5 Why Analytics Comes First -- Chapter 6 Case Study on a Mosaic of Measures -- Chapter 7 How We Handled HR Technology and Processes -- Chapter 8 Unconventional HR Leaders and the Role of the CEO -- Chapter 9 How to Build an Unconventional HR Team -- Chapter 10 Contrasting Models for the Future of HR -- Chapter 11 Conclusions -- Appendix A -- Appendix B -- List of Figures -- Index -- About the Authors |
isbn |
9783110753035 9783110766820 9783110754049 9783110754001 9783110753776 9783110753820 9783110753110 9783110752960 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5549 |
callnumber-sort |
HF 45549.5 M63 N38 42022 |
url |
https://doi.org/10.1515/9783110753035 https://www.degruyter.com/isbn/9783110753035 https://www.degruyter.com/document/cover/isbn/9783110753035/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.3/14 |
dewey-sort |
3658.3 214 |
dewey-raw |
658.3/14 |
dewey-search |
658.3/14 |
doi_str_mv |
10.1515/9783110753035 |
oclc_num |
1286805959 |
work_keys_str_mv |
AT navinpeter thecmoofpeoplemanageemployeeslikecustomers AT creelmandavid thecmoofpeoplemanageemployeeslikecustomers AT navinpeter cmoofpeoplemanageemployeeslikecustomers AT creelmandavid cmoofpeoplemanageemployeeslikecustomers |
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n |
ids_txt_mv |
(DE-B1597)584730 (OCoLC)1286805959 |
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cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2021 |
is_hierarchy_title |
The CMO of People : Manage Employees Like Customers / |
container_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 |
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