The CMO of People : : Manage Employees Like Customers / / Peter Navin, David Creelman.
The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including i...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2021] ©2022 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (XXII, 259 p.) |
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Table of Contents:
- Frontmatter
- Acknowledgments
- Foreword
- Contents
- Preface
- Chapter 1 What Is a “CMO of People”?
- Chapter 2 Impacting the Business as a CMO of People
- Chapter 3 How a CMO of People Designs the End-to-End Employee Experience
- Chapter 4 New Points of Leverage
- Chapter 5 Why Analytics Comes First
- Chapter 6 Case Study on a Mosaic of Measures
- Chapter 7 How We Handled HR Technology and Processes
- Chapter 8 Unconventional HR Leaders and the Role of the CEO
- Chapter 9 How to Build an Unconventional HR Team
- Chapter 10 Contrasting Models for the Future of HR
- Chapter 11 Conclusions
- Appendix A
- Appendix B
- List of Figures
- Index
- About the Authors