Ethical Approaches to Marketing : : Positive Contributions to Society /

Ethical Approaches to Marketing : : Positive Contributions to Society / / ed. by Carolyn Strong.

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. Wit...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Ebook Package English 2021
MitwirkendeR:
Alsalem, Amani,
Brennan, Linda,
Chin, Shinyi,
Dietrich, Timo,
Faridhashemi, Amir,
Fattori, Giuseppe,
Hassan, Louise M.,
Hastings, Gerard,
Hurley, Erin,
Luu, Nguyen,
Marinetto, Mike,
McGowan, Miriam,
Noushad, P. K.,
Parker, Lukas,
Paul, Justin,
Peattie, Ken,
Phan-Le, Nhat Tram,
Rundle-Thiele, Sharyn,
Samuel, Anthony,
Sreejesh, S.,
Strong, Carolyn,
Thaichon, Park,
Veer, Ekant,
Wafa, Sy Nurleyana,
Weaven, Scott,
Yau, Amy,
Zahrai, Kseniia,
Zolbin, Maedeh Ghorbanian,
HerausgeberIn:
Strong, Carolyn,
Place / Publishing House:München ;, Wien : : De Gruyter Oldenbourg, , [2021]
©2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (XIV, 234 p.)
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