Ethical Approaches to Marketing : : Positive Contributions to Society / / ed. by Carolyn Strong.
Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. Wit...
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Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2021] ©2021 |
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Ethical Approaches to Marketing : Positive Contributions to Society / ed. by Carolyn Strong. München ; Wien : De Gruyter Oldenbourg, [2021] ©2021 1 online resource (XIV, 234 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction -- Contents -- 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- 2 The Usefulness of the Social Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing -- 6 What People Actually Know about Posthumous Organ Donation -- 7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption -- 8 Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs -- 9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations -- 10 Social Media and Health Promotion -- 11 Chinese Consumers’ Values and Perspectives of Sustainable Consumption -- 12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities -- Concluding Comment -- About the Contributors -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie) Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) BUSINESS & ECONOMICS / Marketing / General. bisacsh Social marketing. business ethics. ethical marketing. managing marketing in society. social and ethical consumerism. Alsalem, Amani, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Brennan, Linda, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Chin, Shinyi, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Dietrich, Timo, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Faridhashemi, Amir, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Fattori, Giuseppe, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Hassan, Louise M., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Hastings, Gerard, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Hurley, Erin, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Luu, Nguyen, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Marinetto, Mike, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb McGowan, Miriam, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Noushad, P. K., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Parker, Lukas, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Paul, Justin, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Peattie, Ken, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Phan-Le, Nhat Tram, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Rundle-Thiele, Sharyn, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Samuel, Anthony, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Sreejesh, S., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Strong, Carolyn, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Strong, Carolyn, editor. edt http://id.loc.gov/vocabulary/relators/edt Thaichon, Park, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Veer, Ekant, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Wafa, Sy Nurleyana, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Weaven, Scott, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Yau, Amy, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zahrai, Kseniia, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zolbin, Maedeh Ghorbanian, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter DG Ebook Package English 2021 9783110750720 Title is part of eBook package: De Gruyter DG Plus DeG Package 2021 Part 1 9783110750706 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2021 English 9783110754049 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English 9783110754001 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 9783110753776 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2021 9783110753820 ZDB-23-DBV EPUB 9783110655735 print 9783110655650 https://doi.org/10.1515/9783110659566 https://www.degruyter.com/isbn/9783110659566 Cover https://www.degruyter.com/document/cover/isbn/9783110659566/original |
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English |
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Alsalem, Amani, Alsalem, Amani, Brennan, Linda, Brennan, Linda, Chin, Shinyi, Chin, Shinyi, Dietrich, Timo, Dietrich, Timo, Faridhashemi, Amir, Faridhashemi, Amir, Fattori, Giuseppe, Fattori, Giuseppe, Hassan, Louise M., Hassan, Louise M., Hastings, Gerard, Hastings, Gerard, Hurley, Erin, Hurley, Erin, Luu, Nguyen, Luu, Nguyen, Marinetto, Mike, Marinetto, Mike, McGowan, Miriam, McGowan, Miriam, Noushad, P. K., Noushad, P. K., Parker, Lukas, Parker, Lukas, Paul, Justin, Paul, Justin, Peattie, Ken, Peattie, Ken, Phan-Le, Nhat Tram, Phan-Le, Nhat Tram, Rundle-Thiele, Sharyn, Rundle-Thiele, Sharyn, Samuel, Anthony, Samuel, Anthony, Sreejesh, S., Sreejesh, S., Strong, Carolyn, Strong, Carolyn, Strong, Carolyn, Strong, Carolyn, Thaichon, Park, Thaichon, Park, Veer, Ekant, Veer, Ekant, Wafa, Sy Nurleyana, Wafa, Sy Nurleyana, Weaven, Scott, Weaven, Scott, Yau, Amy, Yau, Amy, Zahrai, Kseniia, Zahrai, Kseniia, Zolbin, Maedeh Ghorbanian, Zolbin, Maedeh Ghorbanian, |
author_facet |
Alsalem, Amani, Alsalem, Amani, Brennan, Linda, Brennan, Linda, Chin, Shinyi, Chin, Shinyi, Dietrich, Timo, Dietrich, Timo, Faridhashemi, Amir, Faridhashemi, Amir, Fattori, Giuseppe, Fattori, Giuseppe, Hassan, Louise M., Hassan, Louise M., Hastings, Gerard, Hastings, Gerard, Hurley, Erin, Hurley, Erin, Luu, Nguyen, Luu, Nguyen, Marinetto, Mike, Marinetto, Mike, McGowan, Miriam, McGowan, Miriam, Noushad, P. K., Noushad, P. K., Parker, Lukas, Parker, Lukas, Paul, Justin, Paul, Justin, Peattie, Ken, Peattie, Ken, Phan-Le, Nhat Tram, Phan-Le, Nhat Tram, Rundle-Thiele, Sharyn, Rundle-Thiele, Sharyn, Samuel, Anthony, Samuel, Anthony, Sreejesh, S., Sreejesh, S., Strong, Carolyn, Strong, Carolyn, Strong, Carolyn, Strong, Carolyn, Thaichon, Park, Thaichon, Park, Veer, Ekant, Veer, Ekant, Wafa, Sy Nurleyana, Wafa, Sy Nurleyana, Weaven, Scott, Weaven, Scott, Yau, Amy, Yau, Amy, Zahrai, Kseniia, Zahrai, Kseniia, Zolbin, Maedeh Ghorbanian, Zolbin, Maedeh Ghorbanian, |
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Alsalem, Amani, |
title |
Ethical Approaches to Marketing : Positive Contributions to Society / |
spellingShingle |
Ethical Approaches to Marketing : Positive Contributions to Society / Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction -- Contents -- 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- 2 The Usefulness of the Social Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing -- 6 What People Actually Know about Posthumous Organ Donation -- 7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption -- 8 Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs -- 9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations -- 10 Social Media and Health Promotion -- 11 Chinese Consumers’ Values and Perspectives of Sustainable Consumption -- 12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities -- Concluding Comment -- About the Contributors -- Index |
title_sub |
Positive Contributions to Society / |
title_full |
Ethical Approaches to Marketing : Positive Contributions to Society / ed. by Carolyn Strong. |
title_fullStr |
Ethical Approaches to Marketing : Positive Contributions to Society / ed. by Carolyn Strong. |
title_full_unstemmed |
Ethical Approaches to Marketing : Positive Contributions to Society / ed. by Carolyn Strong. |
title_auth |
Ethical Approaches to Marketing : Positive Contributions to Society / |
title_alt |
Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction -- Contents -- 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- 2 The Usefulness of the Social Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing -- 6 What People Actually Know about Posthumous Organ Donation -- 7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption -- 8 Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs -- 9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations -- 10 Social Media and Health Promotion -- 11 Chinese Consumers’ Values and Perspectives of Sustainable Consumption -- 12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities -- Concluding Comment -- About the Contributors -- Index |
title_new |
Ethical Approaches to Marketing : |
title_sort |
ethical approaches to marketing : positive contributions to society / |
publisher |
De Gruyter Oldenbourg, |
publishDate |
2021 |
physical |
1 online resource (XIV, 234 p.) Issued also in print. |
contents |
Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction -- Contents -- 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- 2 The Usefulness of the Social Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing -- 6 What People Actually Know about Posthumous Organ Donation -- 7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption -- 8 Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs -- 9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations -- 10 Social Media and Health Promotion -- 11 Chinese Consumers’ Values and Perspectives of Sustainable Consumption -- 12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities -- Concluding Comment -- About the Contributors -- Index |
isbn |
9783110659566 9783110750720 9783110750706 9783110754049 9783110754001 9783110753776 9783110753820 9783110655735 9783110655650 |
url |
https://doi.org/10.1515/9783110659566 https://www.degruyter.com/isbn/9783110659566 https://www.degruyter.com/document/cover/isbn/9783110659566/original |
illustrated |
Not Illustrated |
doi_str_mv |
10.1515/9783110659566 |
oclc_num |
1265040828 |
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Title is part of eBook package: De Gruyter DG Ebook Package English 2021 Title is part of eBook package: De Gruyter DG Plus DeG Package 2021 Part 1 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2021 |
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Ethical Approaches to Marketing : Positive Contributions to Society / |
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This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Issued also in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">business ethics.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">ethical marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">managing marketing in society.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">social and ethical consumerism.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Alsalem, Amani, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brennan, Linda, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chin, Shinyi, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dietrich, Timo, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Faridhashemi, Amir, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fattori, Giuseppe, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hassan, Louise M., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hastings, Gerard, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hurley, Erin, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Luu, Nguyen, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Marinetto, Mike, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McGowan, Miriam, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Noushad, P. K., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Parker, Lukas, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Paul, Justin, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Peattie, Ken, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Phan-Le, Nhat Tram, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rundle-Thiele, Sharyn, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Samuel, Anthony, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sreejesh, S., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Strong, Carolyn, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Strong, Carolyn, </subfield><subfield code="e">editor.</subfield><subfield code="4">edt</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thaichon, Park, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Veer, Ekant, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wafa, Sy Nurleyana, </subfield><subfield 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