Ethical Approaches to Marketing : : Positive Contributions to Society /

Ethical Approaches to Marketing : : Positive Contributions to Society / / ed. by Carolyn Strong.

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. Wit...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Ebook Package English 2021
MitwirkendeR:
Alsalem, Amani,
Brennan, Linda,
Chin, Shinyi,
Dietrich, Timo,
Faridhashemi, Amir,
Fattori, Giuseppe,
Hassan, Louise M.,
Hastings, Gerard,
Hurley, Erin,
Luu, Nguyen,
Marinetto, Mike,
McGowan, Miriam,
Noushad, P. K.,
Parker, Lukas,
Paul, Justin,
Peattie, Ken,
Phan-Le, Nhat Tram,
Rundle-Thiele, Sharyn,
Samuel, Anthony,
Sreejesh, S.,
Strong, Carolyn,
Thaichon, Park,
Veer, Ekant,
Wafa, Sy Nurleyana,
Weaven, Scott,
Yau, Amy,
Zahrai, Kseniia,
Zolbin, Maedeh Ghorbanian,
HerausgeberIn:
Strong, Carolyn,
Place / Publishing House:München ;, Wien : : De Gruyter Oldenbourg, , [2021]
©2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (XIV, 234 p.)
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Table of Contents:
  • Frontmatter
  • Foreword: Ethical Approaches to Marketing – Positive Contributions to Society
  • Introduction
  • Contents
  • 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism
  • 2 The Usefulness of the Social Identity Approach to Social Marketing
  • 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective
  • 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective
  • 5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing
  • 6 What People Actually Know about Posthumous Organ Donation
  • 7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption
  • 8 Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs
  • 9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations
  • 10 Social Media and Health Promotion
  • 11 Chinese Consumers’ Values and Perspectives of Sustainable Consumption
  • 12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities
  • Concluding Comment
  • About the Contributors
  • Index

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