Internationales Marketing für Ingenieure /

Internationales Marketing für Ingenieure / / Helmut Kohlert.

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Die Wirtschaft ist in vielen ausländischen Märkten stabil, zukunftsorientiert und interessiert an innovativen Produkten. Aber der Eintritt in diese Märkte erscheint schwierig und riskant - für kleine und mittlere Unternehmen oft zu riskant. Der besonderen Situation von mittelständischen technisch or...

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Superior document:Title is part of eBook package: De Gruyter DGBA Physical Sciences 2000 - 2014
VerfasserIn:
Kohlert, Helmut,
Place / Publishing House:München ;, Wien : : De Gruyter Oldenbourg, , [2014]
©2014
Year of Publication:2014
Edition:2. vollständig überarbeitete Aufl.
Language:German
Online Access:
Physical Description:1 online resource (288 p.)
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id 9783110355017
lccn 2014469851
ctrlnum (DE-B1597)419759
(OCoLC)890089708
collection bib_alma
record_format marc
spelling Kohlert, Helmut, author. aut http://id.loc.gov/vocabulary/relators/aut
Internationales Marketing für Ingenieure / Helmut Kohlert.
2. vollständig überarbeitete Aufl.
München ; Wien : De Gruyter Oldenbourg, [2014]
©2014
1 online resource (288 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Die Wirtschaft ist in vielen ausländischen Märkten stabil, zukunftsorientiert und interessiert an innovativen Produkten. Aber der Eintritt in diese Märkte erscheint schwierig und riskant - für kleine und mittlere Unternehmen oft zu riskant. Der besonderen Situation von mittelständischen technisch orientierten Unternehmen widmet sich dieses Buch und zeigt praktikable Wege auf.
In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.
Mode of access: Internet via World Wide Web.
In German.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 17. Dez 2021)
Engineers.
Export marketing.
Internationales Marketing.
Kohlert.
Marketing.
Technisch orientierte Unternehmen.
Technology & Engineering / General. bisacsh
International marketing, engineers, Kohlert, marketing.
Title is part of eBook package: De Gruyter DGBA Physical Sciences 2000 - 2014 9783110637212 ZDB-23-GPS
Title is part of eBook package: De Gruyter EBOOK PACKAGE Complete Package 2014 9783110369526 ZDB-23-DGG
Title is part of eBook package: De Gruyter EBOOK PACKAGE Engineering 2014 9783110369656 ZDB-23-DIW
EPUB 9783110396553
print 9783110355000
https://doi.org/10.1524/9783110355017
https://www.degruyter.com/isbn/9783110355017
Cover https://www.degruyter.com/document/cover/isbn/9783110355017/original
language German
format eBook
author Kohlert, Helmut,
Kohlert, Helmut,
spellingShingle Kohlert, Helmut,
Kohlert, Helmut,
Internationales Marketing für Ingenieure /
author_facet Kohlert, Helmut,
Kohlert, Helmut,
author_variant h k hk
h k hk
author_role VerfasserIn
VerfasserIn
author_sort Kohlert, Helmut,
title Internationales Marketing für Ingenieure /
title_full Internationales Marketing für Ingenieure / Helmut Kohlert.
title_fullStr Internationales Marketing für Ingenieure / Helmut Kohlert.
title_full_unstemmed Internationales Marketing für Ingenieure / Helmut Kohlert.
title_auth Internationales Marketing für Ingenieure /
title_new Internationales Marketing für Ingenieure /
title_sort internationales marketing für ingenieure /
publisher De Gruyter Oldenbourg,
publishDate 2014
physical 1 online resource (288 p.)
edition 2. vollständig überarbeitete Aufl.
isbn 9783110355017
9783110637212
9783110369526
9783110369656
9783110396553
9783110355000
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1416
callnumber-sort HF 41416 K644 42014
url https://doi.org/10.1524/9783110355017
https://www.degruyter.com/isbn/9783110355017
https://www.degruyter.com/document/cover/isbn/9783110355017/original
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.848
dewey-sort 3658.848
dewey-raw 658.848
dewey-search 658.848
doi_str_mv 10.1524/9783110355017
oclc_num 890089708
work_keys_str_mv AT kohlerthelmut internationalesmarketingfuringenieure
status_str n
ids_txt_mv (DE-B1597)419759
(OCoLC)890089708
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter DGBA Physical Sciences 2000 - 2014
Title is part of eBook package: De Gruyter EBOOK PACKAGE Complete Package 2014
Title is part of eBook package: De Gruyter EBOOK PACKAGE Engineering 2014
is_hierarchy_title Internationales Marketing für Ingenieure /
container_title Title is part of eBook package: De Gruyter DGBA Physical Sciences 2000 - 2014
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