Internationales Marketing für Ingenieure / / Helmut Kohlert.
Die Wirtschaft ist in vielen ausländischen Märkten stabil, zukunftsorientiert und interessiert an innovativen Produkten. Aber der Eintritt in diese Märkte erscheint schwierig und riskant - für kleine und mittlere Unternehmen oft zu riskant. Der besonderen Situation von mittelständischen technisch or...
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| Superior document: | Title is part of eBook package: De Gruyter DGBA Physical Sciences 2000 - 2014 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2014] ©2014 |
| Year of Publication: | 2014 |
| Edition: | 2. vollständig überarbeitete Aufl. |
| Language: | German |
| Online Access: | |
| Physical Description: | 1 online resource (288 p.) |
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| LEADER | 03642nam a22007935i 4500 | ||
|---|---|---|---|
| 001 | 9783110355017 | ||
| 003 | DE-B1597 | ||
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| 100 | 1 | |a Kohlert, Helmut, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Internationales Marketing für Ingenieure / |c Helmut Kohlert. |
| 250 | |a 2. vollständig überarbeitete Aufl. | ||
| 264 | 1 | |a München ; |a Wien : |b De Gruyter Oldenbourg, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (288 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Die Wirtschaft ist in vielen ausländischen Märkten stabil, zukunftsorientiert und interessiert an innovativen Produkten. Aber der Eintritt in diese Märkte erscheint schwierig und riskant - für kleine und mittlere Unternehmen oft zu riskant. Der besonderen Situation von mittelständischen technisch orientierten Unternehmen widmet sich dieses Buch und zeigt praktikable Wege auf. | ||
| 520 | |a In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 17. Dez 2021) | |
| 650 | 0 | |a Engineers. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 4 | |a Internationales Marketing. | |
| 650 | 4 | |a Kohlert. | |
| 650 | 4 | |a Marketing. | |
| 650 | 4 | |a Technisch orientierte Unternehmen. | |
| 650 | 7 | |a Technology & Engineering / General. |2 bisacsh | |
| 653 | |a International marketing, engineers, Kohlert, marketing. | ||
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DGBA Physical Sciences 2000 - 2014 |z 9783110637212 |o ZDB-23-GPS |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE Complete Package 2014 |z 9783110369526 |o ZDB-23-DGG |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE Engineering 2014 |z 9783110369656 |o ZDB-23-DIW |
| 776 | 0 | |c EPUB |z 9783110396553 | |
| 776 | 0 | |c print |z 9783110355000 | |
| 856 | 4 | 0 | |u https://doi.org/10.1524/9783110355017 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783110355017 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783110355017/original |
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