Public Relations and Communication Management in Europe : : A Nation-by-Nation Introduction to Public Relations Theory and Practice / / ed. by Betteke van Ruler, Dejan Vercic.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relation...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DGBA Social Sciences 2000 - 2014
MitwirkendeR:
HerausgeberIn:
Place / Publishing House:Berlin ;, Boston : : De Gruyter Mouton, , [2008]
©2004
Year of Publication:2008
Language:English
Series:Mouton Reader
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Physical Description:1 online resource (502 p.)
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