Public Relations and Communication Management in Europe : : A Nation-by-Nation Introduction to Public Relations Theory and Practice / / ed. by Betteke van Ruler, Dejan Vercic.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relation...
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