Public Relations and Communication Management in Europe : : A Nation-by-Nation Introduction to Public Relations Theory and Practice / / ed. by Betteke van Ruler, Dejan Vercic.

• Superior document: Title is part of eBook package: De Gruyter DGBA Social Sciences 2000 - 2014
• MitwirkendeR: Bentele, Günter,; Bonello, Carmel,; Brkic, Nenad,; Burkart, Roland,; Carayol, Valérie,; Carty, Francis Xavier,; Djurić, Milenko D.,; Falconi, Tony Muzi,; Fernandez, Ma de los Ángeles Moreno,; Flodin, Bertil,; Hajoš, Boris,; Holmström, Susanne,; Horsle, Pål,; Husic, Melika,; Junghänel, Ivonne,; Katus, Jószef,; Kodilja, Renata,; Koper, Eric,; Lehtonen, Jaakko,; Mendez, António Marques,; Merten, Klaus,; Nessmann, Karl,; Pauwels, Luc,; Raupp, Juliana,; Ruler, Betteke,; Röttger, Ulrike,; Saran, Mine,; Soares, José Viegas,; Szondi, György,; Tampere, Kaja,; Tkalac, Ana,; Tsetsura, Katerina,; Van Gorp, Baldwin,; Verčič, Dejan,; Yannas, Prodromos,; Zlateva, Minka,; Özden, Zafer,; Ławniczak, Ryszard,; Žáry, Ivan,
• HerausgeberIn: Ruler, Betteke van,; Vercic, Dejan,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2008]; ©2004
• Year of Publication: 2008
• Language: English
• Series: Mouton Reader
• Physical Description: 1 online resource (502 p.)
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783110197198; 9783110638080; 9783110742961; 9783110212129; 9783110212136; 9783110209457
• DOI: 10.1515/9783110197198
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Betteke van Ruler, Dejan Vercic.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.