Sloganization in Language Education Discourse : : Conceptual Thinking in the Age of Academic Marketization / / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English
• MitwirkendeR: Bach, Gerhard,; Block, David,; Breidbach, Stephan,; Gramling, David,; Küster, Lutz,; Pavlenko, Aneta,; Plews, John L.,; Rösler, Dietmar,; Schmenk, Barbara,; Viebrock, Britta,
• HerausgeberIn: Breidbach, Stephan,; Küster, Lutz,; Schmenk, Barbara,
• Place / Publishing House: Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2018]; ©2018
• Year of Publication: 2018
• Language: English
• Physical Description: 1 online resource

This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapt...

Table of Contents

• Frontmatter
• Contents
• Contributors
• 1. Sloganization in Language Education Discourse: Introduction
• 2. We Innovators
• 3. The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners
• 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of 'Multiple Intelligences'
• 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond
• 6. On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad
• 7. What on Earth is 'Language Commodification'?
• 8. Superdiversity and Why It Isn't: Reflections on Terminological Innovation and Academic Branding
• 9. Sloganization: Yet Another Slogan?
• Index