Sloganization in Language Education Discourse : : Conceptual Thinking in the Age of Academic Marketization / / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English
• MitwirkendeR: Bach, Gerhard,; Block, David,; Breidbach, Stephan,; Gramling, David,; Küster, Lutz,; Pavlenko, Aneta,; Plews, John L.,; Rösler, Dietmar,; Schmenk, Barbara,; Viebrock, Britta,
• HerausgeberIn: Breidbach, Stephan,; Küster, Lutz,; Schmenk, Barbara,
• Place / Publishing House: Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2018]; ©2018
• Year of Publication: 2018
• Language: English
• Physical Description: 1 online resource
• Other title: Frontmatter --; Contents --; Contributors --; 1. Sloganization in Language Education Discourse: Introduction --; 2. We Innovators --; 3. The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners --; 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of 'Multiple Intelligences' --; 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond --; 6. On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad --; 7. What on Earth is 'Language Commodification'? --; 8. Superdiversity and Why It Isn't: Reflections on Terminological Innovation and Academic Branding --; 9. Sloganization: Yet Another Slogan? --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781788921879; 9783110604252; 9783110603255; 9783110604016; 9783110603231; 9783110606782
• DOI: 10.21832/9781788921879
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster.

This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education - a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.