Sloganization in Language Education Discourse : : Conceptual Thinking in the Age of Academic Marketization / / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster.
This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapt...
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| Place / Publishing House: | Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2018] ©2018 |
| Year of Publication: | 2018 |
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Sloganization in Language Education Discourse : Conceptual Thinking in the Age of Academic Marketization / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster. Bristol ; Blue Ridge Summit : Multilingual Matters, [2018] ©2018 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Contributors -- 1. Sloganization in Language Education Discourse: Introduction -- 2. We Innovators -- 3. The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners -- 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of 'Multiple Intelligences' -- 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond -- 6. On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad -- 7. What on Earth is 'Language Commodification'? -- 8. Superdiversity and Why It Isn't: Reflections on Terminological Innovation and Academic Branding -- 9. Sloganization: Yet Another Slogan? -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education - a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022) Jargon (Terminology) Jargon (Terminology). Language and languages Study and teaching. EDUCATION / Adult & Continuing Education. bisacsh Language Education . Language. Marketisation. Sloganization . academic self-promotion. academic writing. self-branding. Bach, Gerhard, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Block, David, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Breidbach, Stephan, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Breidbach, Stephan, editor. edt http://id.loc.gov/vocabulary/relators/edt Gramling, David, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Küster, Lutz, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Küster, Lutz, editor. edt http://id.loc.gov/vocabulary/relators/edt Pavlenko, Aneta, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Plews, John L., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Rösler, Dietmar, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Schmenk, Barbara, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Schmenk, Barbara, editor. edt http://id.loc.gov/vocabulary/relators/edt Viebrock, Britta, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English 9783110604252 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 9783110603255 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics and Social Sciences 2018 English 9783110604016 Title is part of eBook package: De Gruyter EBOOK PACKAGE Social Sciences 2018 9783110603231 ZDB-23-DSW Title is part of eBook package: De Gruyter MultiLingual Matters Complete eBook-Package 2018 9783110606782 print 9781788921862 https://doi.org/10.21832/9781788921879 https://www.degruyter.com/isbn/9781788921879 Cover https://www.degruyter.com/document/cover/isbn/9781788921879/original |
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Bach, Gerhard, |
| title |
Sloganization in Language Education Discourse : Conceptual Thinking in the Age of Academic Marketization / |
| spellingShingle |
Sloganization in Language Education Discourse : Conceptual Thinking in the Age of Academic Marketization / Frontmatter -- Contents -- Contributors -- 1. Sloganization in Language Education Discourse: Introduction -- 2. We Innovators -- 3. The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners -- 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of 'Multiple Intelligences' -- 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond -- 6. On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad -- 7. What on Earth is 'Language Commodification'? -- 8. Superdiversity and Why It Isn't: Reflections on Terminological Innovation and Academic Branding -- 9. Sloganization: Yet Another Slogan? -- Index |
| title_sub |
Conceptual Thinking in the Age of Academic Marketization / |
| title_full |
Sloganization in Language Education Discourse : Conceptual Thinking in the Age of Academic Marketization / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster. |
| title_fullStr |
Sloganization in Language Education Discourse : Conceptual Thinking in the Age of Academic Marketization / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster. |
| title_full_unstemmed |
Sloganization in Language Education Discourse : Conceptual Thinking in the Age of Academic Marketization / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster. |
| title_auth |
Sloganization in Language Education Discourse : Conceptual Thinking in the Age of Academic Marketization / |
| title_alt |
Frontmatter -- Contents -- Contributors -- 1. Sloganization in Language Education Discourse: Introduction -- 2. We Innovators -- 3. The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners -- 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of 'Multiple Intelligences' -- 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond -- 6. On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad -- 7. What on Earth is 'Language Commodification'? -- 8. Superdiversity and Why It Isn't: Reflections on Terminological Innovation and Academic Branding -- 9. Sloganization: Yet Another Slogan? -- Index |
| title_new |
Sloganization in Language Education Discourse : |
| title_sort |
sloganization in language education discourse : conceptual thinking in the age of academic marketization / |
| publisher |
Multilingual Matters, |
| publishDate |
2018 |
| physical |
1 online resource Issued also in print. |
| contents |
Frontmatter -- Contents -- Contributors -- 1. Sloganization in Language Education Discourse: Introduction -- 2. We Innovators -- 3. The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners -- 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of 'Multiple Intelligences' -- 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond -- 6. On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad -- 7. What on Earth is 'Language Commodification'? -- 8. Superdiversity and Why It Isn't: Reflections on Terminological Innovation and Academic Branding -- 9. Sloganization: Yet Another Slogan? -- Index |
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9781788921879 9783110604252 9783110603255 9783110604016 9783110603231 9783110606782 9781788921862 |
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P - Language and Literature |
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P - Philology and Linguistics |
| callnumber-label |
P53 |
| callnumber-sort |
P 253.453 S56 42019 |
| url |
https://doi.org/10.21832/9781788921879 https://www.degruyter.com/isbn/9781788921879 https://www.degruyter.com/document/cover/isbn/9781788921879/original |
| illustrated |
Not Illustrated |
| dewey-hundreds |
400 - Language |
| dewey-tens |
410 - Linguistics |
| dewey-ones |
418 - Standard usage & applied linguistics |
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418.0071 |
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3418.0071 |
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418.0071 |
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418.0071 |
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10.21832/9781788921879 |
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1059450808 |
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