Sloganization in Language Education Discourse : : Conceptual Thinking in the Age of Academic Marketization / / ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster.
This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapt...
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English |
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| Place / Publishing House: | Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2018] ©2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource |
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| 245 | 0 | 0 | |a Sloganization in Language Education Discourse : |b Conceptual Thinking in the Age of Academic Marketization / |c ed. by Barbara Schmenk, Stephan Breidbach, Lutz Küster. |
| 264 | 1 | |a Bristol ; |a Blue Ridge Summit : |b Multilingual Matters, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Contributors -- |t 1. Sloganization in Language Education Discourse: Introduction -- |t 2. We Innovators -- |t 3. The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research Can Impede the Furthering of Knowledge and Make Life Difficult for Practitioners -- |t 4. Slo(w)ganization. Against the Constant Need for Re-inventing the Discourse on Language Education: The Case of 'Multiple Intelligences' -- |t 5. Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond -- |t 6. On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad -- |t 7. What on Earth is 'Language Commodification'? -- |t 8. Superdiversity and Why It Isn't: Reflections on Terminological Innovation and Academic Branding -- |t 9. Sloganization: Yet Another Slogan? -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education - a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts. | ||
| 530 | |a Issued also in print. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022) | |
| 650 | 0 | |a Jargon (Terminology) | |
| 650 | 0 | |a Jargon (Terminology). | |
| 650 | 0 | |a Language and languages |x Study and teaching. | |
| 650 | 7 | |a EDUCATION / Adult & Continuing Education. |2 bisacsh | |
| 653 | |a Language Education . | ||
| 653 | |a Language. | ||
| 653 | |a Marketisation. | ||
| 653 | |a Sloganization . | ||
| 653 | |a academic self-promotion. | ||
| 653 | |a academic writing. | ||
| 653 | |a self-branding. | ||
| 700 | 1 | |a Bach, Gerhard, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Block, David, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Breidbach, Stephan, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Breidbach, Stephan, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Gramling, David, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Küster, Lutz, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Küster, Lutz, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Pavlenko, Aneta, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Plews, John L., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Rösler, Dietmar, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Schmenk, Barbara, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Schmenk, Barbara, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Viebrock, Britta, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
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| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t MultiLingual Matters Complete eBook-Package 2018 |z 9783110606782 |
| 776 | 0 | |c print |z 9781788921862 | |
| 856 | 4 | 0 | |u https://doi.org/10.21832/9781788921879 |
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