Soft Power and the Worldwide Promotion of Chinese Language Learning : : The Confucius Institute Project /

Soft Power and the Worldwide Promotion of Chinese Language Learning : : The Confucius Institute Project / / Jeffrey Gil.

'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package
VerfasserIn:
Gil, Jeffrey,
Place / Publishing House:Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2017]
©2017
Year of Publication:2017
Language:English
Series:Multilingual Matters
Online Access:
Physical Description:1 online resource
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Table of Contents:
  • Frontmatter
  • Contents
  • Tables
  • Conventions for Chinese Terms and Chinese Names
  • Acknowledgements
  • 1. Introduction: Language, Culture and China's Rise in a Globalising World
  • 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning
  • 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity
  • 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level
  • 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level
  • 6. Conclusions and Implications
  • References
  • Index

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