Soft Power and the Worldwide Promotion of Chinese Language Learning : : The Confucius Institute Project / / Jeffrey Gil.

• Superior document: Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package
• VerfasserIn: Gil, Jeffrey,
• Place / Publishing House: Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2017]; ©2017
• Year of Publication: 2017
• Language: English
• Series: Multilingual Matters
• Physical Description: 1 online resource
• Other title: Frontmatter --; Contents --; Tables --; Conventions for Chinese Terms and Chinese Names --; Acknowledgements --; 1. Introduction: Language, Culture and China's Rise in a Globalising World --; 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning --; 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity --; 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level --; 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level --; 6. Conclusions and Implications --; References --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781783098064; 9783110649826; 9783110663129; 9783110606706
• DOI: 10.21832/9781783098064
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Jeffrey Gil.

'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.