Soft Power and the Worldwide Promotion of Chinese Language Learning : : The Confucius Institute Project / / Jeffrey Gil.

• Superior document: Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package
• VerfasserIn: Gil, Jeffrey,
• Place / Publishing House: Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2017]; ©2017
• Year of Publication: 2017
• Language: English
• Series: Multilingual Matters
• Physical Description: 1 online resource

'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

Table of Contents

Frontmatter -- Contents -- Tables -- Conventions for Chinese Terms and Chinese Names -- Acknowledgements -- 1. Introduction: Language, Culture and China's Rise in a Globalising World -- 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning -- 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity -- 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level -- 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level -- 6. Conclusions and Implications -- References -- Index