Customer Centricity : : Focus on the Right Customers for Strategic Advantage / / Peter Fader.
A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the c...
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| Superior document: | Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2020 |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2020] ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (150 p.) |
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