Visualizing Taste : : How Business Changed the Look of What You Eat / / Ai Hisano.
Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and...
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| Superior document: | Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 |
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| VerfasserIn: | |
| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2019] ©2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Series: | Harvard Studies in Business History ;
53 |
| Online Access: | |
| Physical Description: | 1 online resource (320 p.) |
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