Visualizing Taste : : How Business Changed the Look of What You Eat / / Ai Hisano.
Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and...
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| Superior document: | Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2019] ©2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Series: | Harvard Studies in Business History ;
53 |
| Online Access: | |
| Physical Description: | 1 online resource (320 p.) |
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| 100 | 1 | |a Hisano, Ai, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Visualizing Taste : |b How Business Changed the Look of What You Eat / |c Ai Hisano. |
| 264 | 1 | |a Cambridge, MA : |b Harvard University Press, |c [2019] | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (320 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Harvard Studies in Business History ; |v 53 | |
| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t List of Plates and Figures -- |t 1. Capitalism of the Senses -- |t 2. Food and Modern Visual Culture -- |t 3. The Color of Dye -- |t 4. From Natural Dyes to Cake Mixes -- |t 5. Making Oranges Orange -- |t 6. Fake Food -- |t 7. The Visuality of Freshness -- |t 8. Reimagining the Natural -- |t 9. Eye Appeal Is Buy Appeal -- |t Abbreviations -- |t Notes -- |t Acknowledgments -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.” | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Aug 2021) | |
| 650 | 0 | |a Color of food. | |
| 650 | 0 | |a Food engineers |z United States |x History. | |
| 650 | 0 | |a Food industry and trade |z United States |x History. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Corporate & Business History. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Harvard University Press Complete eBook-Package 2019 |z 9783110652031 |
| 856 | 4 | 0 | |u https://doi.org/10.4159/9780674242586 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780674242586 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/cover/covers/9780674242586.jpg |
| 912 | |a 978-3-11-065203-1 Harvard University Press Complete eBook-Package 2019 |b 2019 | ||
| 912 | |a GBV-deGruyter-alles | ||