Visualizing Taste : : How Business Changed the Look of What You Eat / / Ai Hisano.
Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and...
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| Superior document: | Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 |
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| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2019] ©2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Series: | Harvard Studies in Business History ;
53 |
| Online Access: | |
| Physical Description: | 1 online resource (320 p.) |
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9780674242586 |
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(DE-B1597)534907 (OCoLC)1122921730 |
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Hisano, Ai, author. aut http://id.loc.gov/vocabulary/relators/aut Visualizing Taste : How Business Changed the Look of What You Eat / Ai Hisano. Cambridge, MA : Harvard University Press, [2019] ©2019 1 online resource (320 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Harvard Studies in Business History ; 53 Frontmatter -- Contents -- List of Plates and Figures -- 1. Capitalism of the Senses -- 2. Food and Modern Visual Culture -- 3. The Color of Dye -- 4. From Natural Dyes to Cake Mixes -- 5. Making Oranges Orange -- 6. Fake Food -- 7. The Visuality of Freshness -- 8. Reimagining the Natural -- 9. Eye Appeal Is Buy Appeal -- Abbreviations -- Notes -- Acknowledgments -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.” Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Aug 2021) Color of food. Food engineers United States History. Food industry and trade United States History. BUSINESS & ECONOMICS / Corporate & Business History. bisacsh Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 9783110652031 https://doi.org/10.4159/9780674242586 https://www.degruyter.com/isbn/9780674242586 Cover https://www.degruyter.com/cover/covers/9780674242586.jpg |
| language |
English |
| format |
eBook |
| author |
Hisano, Ai, Hisano, Ai, |
| spellingShingle |
Hisano, Ai, Hisano, Ai, Visualizing Taste : How Business Changed the Look of What You Eat / Harvard Studies in Business History ; Frontmatter -- Contents -- List of Plates and Figures -- 1. Capitalism of the Senses -- 2. Food and Modern Visual Culture -- 3. The Color of Dye -- 4. From Natural Dyes to Cake Mixes -- 5. Making Oranges Orange -- 6. Fake Food -- 7. The Visuality of Freshness -- 8. Reimagining the Natural -- 9. Eye Appeal Is Buy Appeal -- Abbreviations -- Notes -- Acknowledgments -- Index |
| author_facet |
Hisano, Ai, Hisano, Ai, |
| author_variant |
a h ah a h ah |
| author_role |
VerfasserIn VerfasserIn |
| author_sort |
Hisano, Ai, |
| title |
Visualizing Taste : How Business Changed the Look of What You Eat / |
| title_sub |
How Business Changed the Look of What You Eat / |
| title_full |
Visualizing Taste : How Business Changed the Look of What You Eat / Ai Hisano. |
| title_fullStr |
Visualizing Taste : How Business Changed the Look of What You Eat / Ai Hisano. |
| title_full_unstemmed |
Visualizing Taste : How Business Changed the Look of What You Eat / Ai Hisano. |
| title_auth |
Visualizing Taste : How Business Changed the Look of What You Eat / |
| title_alt |
Frontmatter -- Contents -- List of Plates and Figures -- 1. Capitalism of the Senses -- 2. Food and Modern Visual Culture -- 3. The Color of Dye -- 4. From Natural Dyes to Cake Mixes -- 5. Making Oranges Orange -- 6. Fake Food -- 7. The Visuality of Freshness -- 8. Reimagining the Natural -- 9. Eye Appeal Is Buy Appeal -- Abbreviations -- Notes -- Acknowledgments -- Index |
| title_new |
Visualizing Taste : |
| title_sort |
visualizing taste : how business changed the look of what you eat / |
| series |
Harvard Studies in Business History ; |
| series2 |
Harvard Studies in Business History ; |
| publisher |
Harvard University Press, |
| publishDate |
2019 |
| physical |
1 online resource (320 p.) |
| contents |
Frontmatter -- Contents -- List of Plates and Figures -- 1. Capitalism of the Senses -- 2. Food and Modern Visual Culture -- 3. The Color of Dye -- 4. From Natural Dyes to Cake Mixes -- 5. Making Oranges Orange -- 6. Fake Food -- 7. The Visuality of Freshness -- 8. Reimagining the Natural -- 9. Eye Appeal Is Buy Appeal -- Abbreviations -- Notes -- Acknowledgments -- Index |
| isbn |
9780674242586 9783110652031 |
| callnumber-first |
T - Technology |
| callnumber-subject |
TP - Chemical Technology |
| callnumber-label |
TP370 |
| callnumber-sort |
TP 3370.9 |
| geographic_facet |
United States |
| url |
https://doi.org/10.4159/9780674242586 https://www.degruyter.com/isbn/9780674242586 https://www.degruyter.com/cover/covers/9780674242586.jpg |
| illustrated |
Not Illustrated |
| doi_str_mv |
10.4159/9780674242586 |
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1122921730 |
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AT hisanoai visualizingtastehowbusinesschangedthelookofwhatyoueat |
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(DE-B1597)534907 (OCoLC)1122921730 |
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cr |
| hierarchy_parent_title |
Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 |
| is_hierarchy_title |
Visualizing Taste : How Business Changed the Look of What You Eat / |
| container_title |
Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 |
| _version_ |
1770176212472168448 |
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