Visualizing Taste : : How Business Changed the Look of What You Eat / / Ai Hisano.

• Superior document: Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019
• VerfasserIn: Hisano, Ai,
• Place / Publishing House: Cambridge, MA : : Harvard University Press, , [2019]; ©2019
• Year of Publication: 2019
• Language: English
• Series: Harvard Studies in Business History ; 53
• Physical Description: 1 online resource (320 p.)
• Other title: Frontmatter --; Contents --; List of Plates and Figures --; 1. Capitalism of the Senses --; 2. Food and Modern Visual Culture --; 3. The Color of Dye --; 4. From Natural Dyes to Cake Mixes --; 5. Making Oranges Orange --; 6. Fake Food --; 7. The Visuality of Freshness --; 8. Reimagining the Natural --; 9. Eye Appeal Is Buy Appeal --; Abbreviations --; Notes --; Acknowledgments --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780674242586; 9783110652031
• DOI: 10.4159/9780674242586
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Ai Hisano.

Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”