Engagement marketing : how small business wins in a socially connected world /

Engagement marketing : how small business wins in a socially connected world / / Gail F. Goodman.

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ProQuest (Firm)
Goodman, Gail F., 1960-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xxii, 198 p. :; ill.
Notes:Includes index.
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spelling Goodman, Gail F., 1960-
Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman.
Hoboken, N.J. : Wiley, c2012.
xxii, 198 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Online social networks.
Small business marketing.
Social media.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=821799 Click to View
language English
format Electronic
eBook
author Goodman, Gail F., 1960-
spellingShingle Goodman, Gail F., 1960-
Engagement marketing how small business wins in a socially connected world /
author_facet Goodman, Gail F., 1960-
ProQuest (Firm)
ProQuest (Firm)
author_variant g f g gf gfg
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Goodman, Gail F., 1960-
title Engagement marketing how small business wins in a socially connected world /
title_sub how small business wins in a socially connected world /
title_full Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman.
title_fullStr Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman.
title_full_unstemmed Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman.
title_auth Engagement marketing how small business wins in a socially connected world /
title_new Engagement marketing
title_sort engagement marketing how small business wins in a socially connected world /
publisher Wiley,
publishDate 2012
physical xxii, 198 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 G659 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=821799
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 775591934
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