Engagement marketing : how small business wins in a socially connected world / / Gail F. Goodman.

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Year of Publication:2012
Language:English
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Physical Description:xxii, 198 p. :; ill.
Notes:Includes index.
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245 1 0 |a Engagement marketing  |h [electronic resource] :  |b how small business wins in a socially connected world /  |c Gail F. Goodman. 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2012. 
300 |a xxii, 198 p. :  |b ill. 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Online social networks. 
650 0 |a Small business marketing. 
650 0 |a Social media. 
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710 2 |a ProQuest (Firm) 
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