Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Rejean Savard.
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| Superior document: | IFLA publications, 145 |
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| Year of Publication: | 2011 |
| Language: | English French |
| Series: | IFLA publications ;
145. |
| Online Access: | |
| Physical Description: | xiv, 161 p. :; ill. |
| Notes: | Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. |
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Table of Contents:
- The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff
- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Zumer
- Le marketing des bibliotheques supplante par le web 2.0 : mythe ou realite? / Jean-Pierre Diouf
- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado
- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon
- Web 2.0 : de nouveaux usagers en bibliotheque? / Lionel Dujol
- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku
- The impact of CMR 2.0 in the library / Yamina Benhaouya
- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh
- La dimension participative du web 2.0 : un atout marketing pour la bibliotheque de l'Ecole Superieure de Banque d'Alger / Nadia Temmar
- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler
- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb
- Brazilian librarians and Twitter / Moreno Barros
- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.