Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Rejean Savard.
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| Superior document: | IFLA publications, 145 |
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| Year of Publication: | 2011 |
| Language: | English French |
| Series: | IFLA publications ;
145. |
| Online Access: | |
| Physical Description: | xiv, 161 p. :; ill. |
| Notes: | Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. |
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500765945 |
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(MiAaPQ)500765945 (Au-PeEL)EBL765945 (CaPaEBR)ebr10502341 (CaONFJC)MIL340282 (OCoLC)742424129 |
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Marketing libraries in a Web 2.0 world [electronic resource] / edited by Dinesh Gupta and Rejean Savard. Berlin ; New York : De Gruyter Saur, c2011. xiv, 161 p. : ill. IFLA publications, 0344-6891 ; 145 Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. Includes bibliographical references. The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Zumer -- Le marketing des bibliotheques supplante par le web 2.0 : mythe ou realite? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliotheque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliotheque de l'Ecole Superieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Papers in English and French. Libraries Marketing Congresses. Online social networks Library applications Congresses. Web 2.0 Congresses. Electronic books. Gupta, Dinesh K. Savard, Rejean, 1950- International Federation of Library Associations and Institutions. Management and Marketing Section. ProQuest (Firm) IFLA publications ; 145. https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=765945 Click to View |
| language |
English French |
| format |
Electronic eBook |
| author2 |
Gupta, Dinesh K. Savard, Rejean, 1950- International Federation of Library Associations and Institutions. Management and Marketing Section. ProQuest (Firm) |
| author_facet |
Gupta, Dinesh K. Savard, Rejean, 1950- International Federation of Library Associations and Institutions. Management and Marketing Section. ProQuest (Firm) International Federation of Library Associations and Institutions. Management and Marketing Section. ProQuest (Firm) |
| author2_variant |
d k g dk dkg r s rs |
| author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR TeilnehmendeR |
| author_corporate |
International Federation of Library Associations and Institutions. Management and Marketing Section. ProQuest (Firm) |
| author_sort |
Gupta, Dinesh K. |
| title |
Marketing libraries in a Web 2.0 world |
| spellingShingle |
Marketing libraries in a Web 2.0 world IFLA publications, The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Zumer -- Le marketing des bibliotheques supplante par le web 2.0 : mythe ou realite? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliotheque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliotheque de l'Ecole Superieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| title_full |
Marketing libraries in a Web 2.0 world [electronic resource] / edited by Dinesh Gupta and Rejean Savard. |
| title_fullStr |
Marketing libraries in a Web 2.0 world [electronic resource] / edited by Dinesh Gupta and Rejean Savard. |
| title_full_unstemmed |
Marketing libraries in a Web 2.0 world [electronic resource] / edited by Dinesh Gupta and Rejean Savard. |
| title_auth |
Marketing libraries in a Web 2.0 world |
| title_new |
Marketing libraries in a Web 2.0 world |
| title_sort |
marketing libraries in a web 2.0 world |
| series |
IFLA publications, |
| series2 |
IFLA publications, |
| publisher |
De Gruyter Saur, |
| publishDate |
2011 |
| physical |
xiv, 161 p. : ill. |
| contents |
The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Zumer -- Le marketing des bibliotheques supplante par le web 2.0 : mythe ou realite? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliotheque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliotheque de l'Ecole Superieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| isbn |
9783110263534 (electronic bk.) |
| issn |
0344-6891 ; |
| callnumber-first |
Z - Library Science |
| callnumber-subject |
Z - Books and Writing |
| callnumber-label |
Z716 |
| callnumber-sort |
Z 3716.3 M2925 42011 |
| genre |
Electronic books. |
| genre_facet |
Congresses. Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=765945 |
| illustrated |
Illustrated |
| dewey-hundreds |
000 - Computer science, information & general works |
| dewey-tens |
020 - Library & information sciences |
| dewey-ones |
025 - Library operations |
| dewey-full |
025.04/2 |
| dewey-sort |
225.04 12 |
| dewey-raw |
025.04/2 |
| dewey-search |
025.04/2 |
| oclc_num |
742424129 |
| work_keys_str_mv |
AT guptadineshk marketinglibrariesinaweb20world AT savardrejean marketinglibrariesinaweb20world AT internationalfederationoflibraryassociationsandinstitutionsmanagementandmarketingsection marketinglibrariesinaweb20world AT proquestfirm marketinglibrariesinaweb20world |
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(MiAaPQ)500765945 (Au-PeEL)EBL765945 (CaPaEBR)ebr10502341 (CaONFJC)MIL340282 (OCoLC)742424129 |
| hierarchy_parent_title |
IFLA publications, 145 |
| hierarchy_sequence |
145. |
| is_hierarchy_title |
Marketing libraries in a Web 2.0 world |
| container_title |
IFLA publications, 145 |
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noLinkedField noLinkedField noLinkedField noLinkedField |
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