Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Rejean Savard.
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| Superior document: | IFLA publications, 145 |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Language: | English French |
| Series: | IFLA publications ;
145. |
| Online Access: | |
| Physical Description: | xiv, 161 p. :; ill. |
| Notes: | Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. |
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| 082 | 0 | 4 | |a 025.04/2 |2 23 |
| 245 | 0 | 0 | |a Marketing libraries in a Web 2.0 world |h [electronic resource] / |c edited by Dinesh Gupta and Rejean Savard. |
| 260 | |a Berlin ; |a New York : |b De Gruyter Saur, |c c2011. | ||
| 300 | |a xiv, 161 p. : |b ill. | ||
| 490 | 1 | |a IFLA publications, |x 0344-6891 ; |v 145 | |
| 500 | |a Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Zumer -- Le marketing des bibliotheques supplante par le web 2.0 : mythe ou realite? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliotheque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliotheque de l'Ecole Superieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 546 | |a Papers in English and French. | ||
| 650 | 0 | |a Libraries |x Marketing |v Congresses. | |
| 650 | 0 | |a Online social networks |x Library applications |v Congresses. | |
| 650 | 0 | |a Web 2.0 |v Congresses. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Gupta, Dinesh K. | |
| 700 | 1 | |a Savard, Rejean, |d 1950- | |
| 710 | 2 | |a International Federation of Library Associations and Institutions. |b Management and Marketing Section. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a IFLA publications ; |v 145. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=765945 |z Click to View |