Markeninszenierung in Japan : : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«.
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| Superior document: | Edition Kulturwissenschaft ; v.213 |
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| Place / Publishing House: | Bielefeld : : transcript,, 2020. {copy}2020. |
| Year of Publication: | 2020 |
| Edition: | 1st ed. |
| Language: | German |
| Series: | Edition Kulturwissenschaft
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| Online Access: | |
| Physical Description: | 1 online resource (314 pages) |
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| ISBN: | 9783839449080 9783837649086 |
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| Hierarchical level: | Monograph |