Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman.

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Place / Publishing House:[Place of publication not identified] : : Emerald Publishing Limited,, 2021.
Year of Publication:2021
Language:English
Series:Journal of Product and Brand Management ; Volume 30, Number 3
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Physical Description:1 online resource (161 pages).
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(OCoLC)1261366512
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record_format marc
spelling Consumer brand relationships / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman.
[Place of publication not identified] : Emerald Publishing Limited, 2021.
1 online resource (161 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Journal of Product and Brand Management ; Volume 30, Number 3
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand choice.
Electronic books.
Fetscherin, Marc, editor.
Veloutsou, Cleopatra, editor.
Guzman, Francisco, editor.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6680470 Click to View
language English
format eBook
author2 Fetscherin, Marc,
Veloutsou, Cleopatra,
Guzman, Francisco,
author_facet Fetscherin, Marc,
Veloutsou, Cleopatra,
Guzman, Francisco,
author2_variant m f mf
c v cv
f g fg
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Consumer brand relationships /
spellingShingle Consumer brand relationships /
Journal of Product and Brand Management ;
title_full Consumer brand relationships / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman.
title_fullStr Consumer brand relationships / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman.
title_full_unstemmed Consumer brand relationships / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman.
title_auth Consumer brand relationships /
title_new Consumer brand relationships /
title_sort consumer brand relationships /
series Journal of Product and Brand Management ;
series2 Journal of Product and Brand Management ;
publisher Emerald Publishing Limited,
publishDate 2021
physical 1 online resource (161 pages).
isbn 9781801177474
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.3 C667 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6680470
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8343
dewey-sort 3658.8343
dewey-raw 658.8343
dewey-search 658.8343
oclc_num 1261366512
work_keys_str_mv AT fetscherinmarc consumerbrandrelationships
AT veloutsoucleopatra consumerbrandrelationships
AT guzmanfrancisco consumerbrandrelationships
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is_hierarchy_title Consumer brand relationships /
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