The psychology of advertising / / Bob M. Fennis, Wolfgang Stroebe.
Saved in:
VerfasserIn: | |
---|---|
TeilnehmendeR: | |
Place / Publishing House: | London ;, New York, New York : : Routledge,, [2021] 2021 |
Year of Publication: | 2021 |
Edition: | Third edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (479 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Advertising and psychology / Leslie E. Gill.
by: Gill, Leslie E.
Published: (2013, c1954.) -
Seducing the subconscious : the psychology of emotional influence in advertising / / Robert Heath.
by: Heath, Robert,
Published: (2012.) -
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
by: O'Shaughnessy, John,
Published: (2004.) -
Visual persuasion : the role of images in advertising / / Paul Messaris.
by: Messaris, Paul.
Published: (c1997.) -
Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin.
by: Cronin, Anne M.,
Published: (2000.)