Advertising theory / edited by Shelly Rodgers and Esther Thorson.
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| Superior document: | Routledge communication series |
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Routledge communication series.
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| Online Access: | |
| Physical Description: | xxix, 614 p. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780203149546 9780415886611 9780415886628 9781136514876 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Shelly Rodgers and Esther Thorson. |