Advertising theory

Advertising theory / edited by Shelly Rodgers and Esther Thorson.

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Superior document:Routledge communication series
:
ProQuest (Firm)
TeilnehmendeR:
Rodgers, Shelly.
Thorson, Esther.
ProQuest (Firm)
Year of Publication:2012
Edition:1st ed.
Language:English
Series:Routledge communication series.
Online Access:
Physical Description:xxix, 614 p.
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record_format marc
spelling Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
1st ed.
New York, NY : Routledge, 2012.
xxix, 614 p.
Routledge communication series
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Industrial publicity.
Electronic books.
Rodgers, Shelly.
Thorson, Esther.
ProQuest (Firm)
Routledge communication series.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957708 Click to View
language English
format Electronic
eBook
author2 Rodgers, Shelly.
Thorson, Esther.
ProQuest (Firm)
author_facet Rodgers, Shelly.
Thorson, Esther.
ProQuest (Firm)
ProQuest (Firm)
author2_variant s r sr
e t et
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Rodgers, Shelly.
title Advertising theory
spellingShingle Advertising theory
Routledge communication series
title_full Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
title_fullStr Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
title_full_unstemmed Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
title_auth Advertising theory
title_new Advertising theory
title_sort advertising theory
series Routledge communication series
series2 Routledge communication series
publisher Routledge,
publishDate 2012
physical xxix, 614 p.
edition 1st ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5821
callnumber-sort HF 45821 A384 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957708
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.101
dewey-sort 3659.101
dewey-raw 659.101
dewey-search 659.101
oclc_num 798533432
work_keys_str_mv AT rodgersshelly advertisingtheory
AT thorsonesther advertisingtheory
AT proquestfirm advertisingtheory
status_str n
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(OCoLC)798533432
hierarchy_parent_title Routledge communication series
is_hierarchy_title Advertising theory
container_title Routledge communication series
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