Brands and brand management under threat in an age of fake news /

Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt.

Saved in:
Bibliographic Details
TeilnehmendeR:
Plangger, Kirk,
Pitt, Leyland,
Place / Publishing House:[Place of publication not identified] : : Emerald Publishing Limited,, [2020]
2020
Year of Publication:2020
Language:English
Series:Journal of Product & Brand Management ; Volume 29, Number 2
Online Access:
Physical Description:1 online resource (117 pages) :; illustrations.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5006181389
ctrlnum (MiAaPQ)5006181389
(Au-PeEL)EBL6181389
(OCoLC)1152053534
collection bib_alma
record_format marc
spelling Brands and brand management under threat in an age of fake news / editor, Kirk Plangger and Leyland Pitt.
[Place of publication not identified] : Emerald Publishing Limited, [2020]
2020
1 online resource (117 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Journal of Product & Brand Management ; Volume 29, Number 2
Includes bibliographical references.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products Management.
Branding (Marketing) Management.
Electronic books.
Plangger, Kirk, editor.
Pitt, Leyland, editor.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6181389 Click to View
language English
format eBook
author2 Plangger, Kirk,
Pitt, Leyland,
author_facet Plangger, Kirk,
Pitt, Leyland,
author2_variant k p kp
l p lp
author2_role TeilnehmendeR
TeilnehmendeR
title Brands and brand management under threat in an age of fake news /
spellingShingle Brands and brand management under threat in an age of fake news /
Journal of Product & Brand Management ;
title_full Brands and brand management under threat in an age of fake news / editor, Kirk Plangger and Leyland Pitt.
title_fullStr Brands and brand management under threat in an age of fake news / editor, Kirk Plangger and Leyland Pitt.
title_full_unstemmed Brands and brand management under threat in an age of fake news / editor, Kirk Plangger and Leyland Pitt.
title_auth Brands and brand management under threat in an age of fake news /
title_new Brands and brand management under threat in an age of fake news /
title_sort brands and brand management under threat in an age of fake news /
series Journal of Product & Brand Management ;
series2 Journal of Product & Brand Management ;
publisher Emerald Publishing Limited,
publishDate 2020
physical 1 online resource (117 pages) : illustrations.
isbn 9781839829093 (e-book)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 B736 42020
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6181389
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1152053534
work_keys_str_mv AT planggerkirk brandsandbrandmanagementunderthreatinanageoffakenews
AT pittleyland brandsandbrandmanagementunderthreatinanageoffakenews
status_str n
ids_txt_mv (MiAaPQ)5006181389
(Au-PeEL)EBL6181389
(OCoLC)1152053534
carrierType_str_mv cr
is_hierarchy_title Brands and brand management under threat in an age of fake news /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792331018653401089
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01592nam a2200397 i 4500</leader><controlfield tag="001">5006181389</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200805125810.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">200805s2020 xx a ob 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781839829093 (e-book)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5006181389</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL6181389</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1152053534</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD69.B7</subfield><subfield code="b">.B736 2020</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Brands and brand management under threat in an age of fake news /</subfield><subfield code="c">editor, Kirk Plangger and Leyland Pitt.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Place of publication not identified] :</subfield><subfield code="b">Emerald Publishing Limited,</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (117 pages) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Journal of Product &amp; Brand Management ;</subfield><subfield code="v">Volume 29, Number 2</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Plangger, Kirk,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pitt, Leyland,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6181389</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items