Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt.
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| TeilnehmendeR: | |
|---|---|
| Place / Publishing House: | [Place of publication not identified] : : Emerald Publishing Limited,, [2020] 2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Series: | Journal of Product & Brand Management ;
Volume 29, Number 2 |
| Online Access: | |
| Physical Description: | 1 online resource (117 pages) :; illustrations. |
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| LEADER | 01592nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 5006181389 | ||
| 003 | MiAaPQ | ||
| 005 | 20200805125810.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 200805s2020 xx a ob 000 0 eng d | ||
| 020 | |a 9781839829093 (e-book) | ||
| 035 | |a (MiAaPQ)5006181389 | ||
| 035 | |a (Au-PeEL)EBL6181389 | ||
| 035 | |a (OCoLC)1152053534 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD69.B7 |b .B736 2020 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 245 | 0 | 0 | |a Brands and brand management under threat in an age of fake news / |c editor, Kirk Plangger and Leyland Pitt. |
| 264 | 1 | |a [Place of publication not identified] : |b Emerald Publishing Limited, |c [2020] | |
| 264 | 4 | |c 2020 | |
| 300 | |a 1 online resource (117 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Journal of Product & Brand Management ; |v Volume 29, Number 2 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Plangger, Kirk, |e editor. | |
| 700 | 1 | |a Pitt, Leyland, |e editor. | |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6181389 |z Click to View |