Street-smart advertising : how to win the battle of the buzz / / Margo Berman.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 244 p. :; ill. |
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Table of Contents:
- Rev up your thinking with creative stimulation
- Play with typography's multiple personalities
- Ebrace type as a design element
- Master the design elements
- Connect with your audience through powerful writing
- Spark the creative process for focused campaign strategies
- Take charge of the design principles
- Explore the power of color psychology
- Discover exciting, strategy-based ads and campaigns
- Learn the latest through inventive case studies with impressive results
- See which self-promotions really work
- Be inspired by creative tips from conceptual thinkers.